|Description||media and consumer goods for teen girls|
|Series A, 2008 |
Hygeia is a media and consumer goods company focusing on young women ages 8-19 and their moms. The Company offers moms an interactive parenting network via JolieMama.com. The purpose is to support moms with girls aged 8-19 through their journey of parenthood specifically the last three stages of development â€“ Interpretative, Independent and Departure with a blend of expert advice and user-created wisdom. The Company offers trustworthy, medical advisory board-approved information and real-world, parent-to-parent tips from age 8-19. The goal is to increase the enjoyment of parenting and remove some of the guilt and worry by providing a full and balanced picture of raising a child, leaving the decision making to the parents.
For girls 8-19 the Company offers a one-stop online resource with products, up-to-the-minute information and entertainment with the sense of community they want and crave under the Petite Amie brand. The Company’s Petite Amie branded products can also be found at leading etialers/retiailers such as: Drugstore.com, RiteAid.com, CVS.com, Beauty.com, Amazon.com, Target.com. MedcoHealthstore.com and select grocers and CVS locations on the West Coast of the US.