|Description||Mobile DSP & Modbile DMP|
|Partial Close, 12/2012 ||$325k|
|Series A, 3/2013 |
ARC Angel Fund
Digital Entertainment Ventures
Founded February 2012, Human Demand is the leading independent mobile Demand Side Platform (DSP) & Data Management Platform (DMP) company providing mobile audience solutions to advertisers.
As a Demand Side Platform (DSP), Human Demand offers agencies and trading desks the industry’s most robust real-time bidding (RTB) self serve platform for mobile ads. The Company leverages its proprietary technology platform to bid on and serve advertisements across all Mobile Ad Exchanges.
As a Data Management Platform (DMP), the Company enriches the typical undifferentiated mobile display and video inventory in real time and makes it intensely more valuable. The Company delivers targeted mobile audiences at scale through its proprietary “AppAudience” data, superior location insights, campaign optimization, and visual analytics.
Human Demand has a team of 13 and is headquartered in New York City.