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General Information
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StatusPrivately Held
Websitewww.hulu.com
CategoryWeb
Phone(310) 571-4700
Address 12312 W. Olympic Blvd.
Los Angeles, CA, 90064
USA
Founded3/07

People
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Jason Kilar
CEO
Eric Feng
CTO
Jean-Paul Colaco
SVP of Advertising
Andy Forssell
SVP of Content Acquisition and Distribution
Tom Fuelling
SVP and CFO
Chadwick Ho
SVP and General Counsel

Funding
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Series A, 8/07 1
Providence Equity Partners
$100M

Competitors
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YouTube, Modern Feed

Tags
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hulu, video, embeddable, professional, content, black, lost, heroes, simpsons, office, tv, movies

hulu
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Hulu is NBC Universal and News Corporation’s online video joint venture. The site focuses exclusively on professional content and does not take on YouTube directly as a viral video destination. The site raised $100 million in financing from Providence Equity Partners.

Hulu videos are played in their own embeddable branded player. Content from at least a dozen TV networks and two major film studios is promised. Initial distribution partners include AOL, Comcast, MSN, MySpace and Yahoo.

Jason Kilar, hulu’s CEO, explains “Objectively, Hulu is short, easy to spell, easy to pronounce, and rhymes with itself. Subjectively, Hulu strikes us as an inherently fun name, one that captures the spirit of the service we’re building.” However, we’re not so sure it was the wisest name to pick.

In September 2007 that Hulu acquired Bejing-based startup Mojiti and used its platform for the basis of the product.

Videos

Above:

An example of a hulu video.

Products
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hulu
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Websitehulu.com
StageLive
Launch DateMarch 12, 2008
Tags video
hulu screenshot
Above: Screenshot

Traffic Analytics

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Hulu

Comments

shminbabe - April 10, 2008 at 6:33pm
i am loving hulu. please put more programs and movies on this site. it's great. the short ads don't bother me...i love cisco's ads by the way! bring it on...more!!
هلو - March 20, 2008 at 12:27am
Hulu means 'peach' in Persian .
Bernie - March 16, 2008 at 7:27pm
I'm hooked on this.. The only problem / frustration so far is lack of content. Most shows only have a few episodes of one of two seasons. Take a show like Battlestar Galactica. I'd really like to start from season one and follow it through.. The video quality in full screen is also lacking. Hopefully these issues will be resolved as the company matures. If it does I'll invest not only in the company when it goes public but also in the cabling to hook my PC to my TV! It's a great way to watch the shows you like when you like.
ceyda - January 31, 2008 at 12:28am
I thought hulu was free. I am on the waiting list to get onto this site, so could see much of it yet. It looks like people like it?
Captain Ants - January 28, 2008 at 11:21pm
Ahoy There! Now Hulu is one to watch! it's going to be, and already is an extremely competitive and exciting media scramble to become the next big multimedia portal giant.... Coolio! Cheers! Captain Ants Theremin Player...etc...
Livia - November 29, 2007 at 10:09pm
When the Hulu will be available in Brazil?
guy nouri - October 31, 2007 at 8:52am
We welcome another major player to validate the space. Dragonfly thinks all enterprises whether entertainment or not should have the ability to channel full screen full quality video to their audiences without fear, without a download, and even without advertising. Boldly go and see http://STNV.dragonfly.com to see how one non aligned video network provider offers a solution for all content providers and would be broadcasters. Guy =i=
Andrew Christie - October 30, 2007 at 11:40am
I am glad that another player as arrived on the scene.
Randy - October 29, 2007 at 1:36am
I'm very interested to see if this takes off. It's good to see some of the major networks embracing the merger of TV and internet. It is an inevitable merger, and those who are out front will likely be the ones that thrive. News Corp. are geniuses, so I suspect they'll make this big.
Mr. Hawkins - September 2, 2007 at 9:34am
NBC executives are crazy if they think I am going to Pay $5 an episode for TV Shows. I live overseas, but will happily ban watching any and ALL NBC shows. $1.99 per show or less than $35 a season is not bad. I hate to see what else they are going to do.
dvdstrk - September 1, 2007 at 12:47am
"Hulu videos will be played in their own embeddable branded player." And NBC thinks this will compete against iTunes how? They might want to rethink their decision to leave Apple.
James Wong - August 29, 2007 at 3:53pm
Hulu - The URL is definitely short and sweet but the pronunciation is confusing to me. Is it WHO LU or HEW LU? The of a company is important. Our own company name Avidian (http://www.avidian.com), I found out later was a mystical bird and too close to the Avian flu. :( As we sell our product Prophet around the world, the name Prophet causes some commotion in Middle east that we didn't think about. If we really want to penetrate the Middle East and Muslim countries, we've been told we should change the name of our product Prophet to something else. But Prophet sounds like Profit and fits so well with the space we're in sales CRM. A lot has to do with the name. Choose it wisely. There is a Chinese saying that don't worry about teaching the child bad. Worry about naming the kid wrong. :)
Annie - August 29, 2007 at 11:53am
I don't know - I kinda like the name.

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