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hulu

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Founded in March 2007, Hulu is operated independently by a dedicated management team with offices in Los Angeles, New York, Chicago, Seattle and Beijing. NBC Universal, News Corporation, as of April 2009, Disney, Providence Equity Partners and the Hulu team share in the ownership stake of the company.

Hulu is an online video service that offers a selection of hit shows, clips, movies and more at Hulu.com, numerous destination sites online, and through the ad-supported subscription service, Hulu Plus.

Hulu brings together a selection of videos from over 260 content companies, including FOX, NBCUniversal, ABC, Criterion, A&E Networks, Lionsgate, Endemol, MGM, MTV Networks, Comedy Central, National Geographic, Digital Rights Group, Paramount, Sony Pictures, Warner Bros., TED, etc. Hulu also offers a wide array of acclaimed movies and documentaries.

The site focuses exclusively on professional video content and does not take on YouTube directly as a viral video destination.

Hulu videos are played in their own embeddable branded player. Content from at least a dozen TV networks and two major film studios is promised. Initial distribution partners include AOL, Comcast, MSN, MySpace and Yahoo.

Jason Kilar, Hulu’s CEO, explains the meaning of Hulu’s name, “Objectively, Hulu is short, easy to spell, easy to pronounce, and rhymes with itself. Subjectively, Hulu strikes us as an inherently fun name, one that captures the spirit of the service we’re building.” However, some aren’t so sure it was the wisest name to pick.

In September 2007 that Hulu acquired Bejing-based startup Mojiti and used its platform for the basis of the product.

Hulu gives advertisers an opportunity to associate their brands with its online video content. And, through the Hulu Plus subscription service, advertisers can extend their reach to the users of Hulu Plus enabled devices on market today.

Some question whether the owners of Hulu are gutting the service to make room for more advertisements.

Recent Milestones

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  hulu — Hulu Plus subscriptions hits 2 million, accelerates revenue (4/17/12)
  Posted 4/17/12 at 9:00pm via gigaom.com
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  hulu added Liane Chan as developer. (7/25/11)
  Posted 8/17/11 at 8:14pm
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  hulu — Hulu Plus Hits Xbox Live And The First Week Is Free (4/29/11)
  Posted 7/7/11 at 10:05am via crunchgear.com
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  hulu — Hulu Is Watched Twice As Much As The 5 Major TV Networks Online Combined (2/7/11)
  Posted 7/7/11 at 10:11am via techcrunch.com
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  hulu — Projected 2010 revenues up from $240M to $260M due to uptake in subscription revenues by subscribers at $8 per month. 2009 revenue was $108m and 2008 $25m (12/17/10)
  Posted 12/17/10 at 6:52pm via businessinsider.com
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  hulu — Hulu Revenue $240 Million This Year, Up From $108 Million Last Year (11/10/10)
  Posted 11/10/10 at 10:28pm via businessinsider.com
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  hulu — It’s Official: Hulu Plus Subscription Package Debuts For $9.99 A Month (6/29/10)
  Posted 6/29/10 at 5:56pm via paidcontent.org
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  hulu added Joel Resnicow as Content Acquisition MBA Intern. (6/1/09)
  Posted 4/22/13 at 3:17am
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  hulu received () in Series B funding. (4/30/09)
  Posted 4/30/09 at 8:05am via techcrunch.com
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  hulu — Hulu Tops 100 Content Providers, Launches New Features to Enhance Discoverability (9/23/08)
  Posted 9/23/08 at 1:21pm
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  hulu — Hulu Refreshes HD Gallery with Diverse Selection of Full Hit Episodes (8/5/08)
  Posted 8/5/08 at 10:39am
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  hulu received $100M in Series A funding. (8/1/07)
  Posted 8/29/07 at 8:25am via techcrunch.com
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  hulu added Eric Feng as CTO. (7/15/07)
  Posted 3/8/08 at 5:15am
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  hulu added Andy Forssell as CEO.
  Posted 3/8/08 at 10:50am
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  hulu added Tom Fuelling as SVP and CFO.
  Posted 3/8/08 at 10:50am
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  hulu added Chadwick Ho as SVP and General Counsel.
  Posted 3/8/08 at 10:50am

Videos

Screenshots

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Above: hulu Screenshot -- #1
Uploaded: 6/29/12

Products

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hulu

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Website	hulu.com
Stage	Live
Launch Date	March 12, 2008
Tags	video, clip

Above: Screenshot
Uploaded: 2/10/08

hulu plus

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Traffic Analytics

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Sources

1. techcrunch.com [edit]
2. TechCrunch (techcrunch.com) [edit]
Citation Needed [add]
Citation Needed [add]
It’s Official: Hulu Plus Subscription Package Debuts For $9.99 A Month (paidcontent.org) [edit]
Hulu Revenue $240 Million This Year, Up From $108 Million Last Year (businessinsider.com) [edit]
Hulu CEO: Here's How Our 2010 Revenue Projection Just Grew By $20 Million In A Month (businessinsider.com) [edit]
crunchgear.com [edit]
techcrunch.com [edit]
Hulu Plus subscriptions hits 2 million, accelerates revenue (gigaom.com) [edit]