|Description||Online Video Provider|
|Series A, 8/2007 |
Providence Equity Partners
|Series B, 4/2009 |
The Walt Disney Company
Founded in March 2007, Hulu is operated independently by a dedicated management team with offices in Los Angeles, New York, Chicago, Seattle and Beijing. NBC Universal, News Corporation, as of April 2009, Disney, Providence Equity Partners and the Hulu team share in the ownership stake of the company.
Hulu is an online video service that offers a selection of hit shows, clips, movies and more at Hulu.com, numerous destination sites online, and through the ad-supported subscription service, Hulu Plus.
Hulu brings together a selection of videos from over 260 content companies, including FOX, NBCUniversal, ABC, Criterion, A&E Networks, Lionsgate, Endemol, MGM, MTV Networks, Comedy Central, National Geographic, Digital Rights Group, Paramount, Sony Pictures, Warner Bros., TED, etc. Hulu also offers a wide array of acclaimed movies and documentaries.
The site focuses exclusively on professional video content and does not take on YouTube directly as a viral video destination.
Hulu videos are played in their own embeddable branded player. Content from at least a dozen TV networks and two major film studios is promised. Initial distribution partners include AOL, Comcast, MSN, MySpace and Yahoo.
Jason Kilar, Hulu’s former CEO, explains the meaning of Hulu’s name, “Objectively, Hulu is short, easy to spell, easy to pronounce, and rhymes with itself. Subjectively, Hulu strikes us as an inherently fun name, one that captures the spirit of the service we’re building.” However, some aren’t so sure it was the wisest name to pick.
In September 2007 that Hulu acquired Bejing-based startup Mojiti and used its platform for the basis of the product.
Hulu gives advertisers an opportunity to associate their brands with its online video content. And, through the Hulu Plus subscription service, advertisers can extend their reach to the users of Hulu Plus enabled devices on market today.
This video was originally posted on Beet.TVAdded: 5/30/12
|Launch Date||March 12, 2008|
|Launch Date||November 17, 2010|
Hulu Plus™ lets you watch hit current and back season TV shows and acclaimed movies anytime in HD for $7.99/month with limited advertising. We think of it as a complement to the free service on Hulu.com. For many popular shows on our service, Hulu Plus offers every episode of the current season, not just a handful of recent episodes. Hulu Plus subscribers also have access to back seasons and full runs of some of TV’s greatest shows, including many that were not available online before.
The Hulu Plus subscription service is the first and only internet video subscription service to stream full current seasons and a deep library of back seasons of hit TV shows from ABC, BET, CBS, Comedy Central, CW, FOX, NBC, MTV, VH-1 and more in HD, to computers, internet-connected TVs and Blu-ray players, set-top boxes, mobile phones, and tablets, for $7.99 per month with limited advertising.
What is Hulu Plus?