| Website | hubpages.com |
| Blog | blog.hubpages.com |
| Category | Consumer Web |
| Employees | 5 |
| Description | Content rich hub articles |
| Total | $8M |
| Series A, 8/07 Hummer Winblad Venture Partners | $2M |
| Series B, 3/08 Hummer Winblad Venture Partners Storm Ventures | $6M |
HubPages allows users with little or no technical background to create Hubs or content rich web articles. HubPages authors, known as Hubbers, are able to earn money by publishing their Hubs on any topic they are interested in or have experience with. The HubPages ecosystem provides a search-friendly infrastructure which drives traffic to Hubs from search engines such as Google and Yahoo; this enables Hubbers to earn revenue from advertising vehicles such as Google AdSense and the Amazon and eBay Affiliates programs. HubPages is a free service provided to the “Hubbers” in order to establish an open online community.
Note that HubPages is the creator of YieldBuild.
| Website | hubpages.com |
| Blog | blog.hubpages.com |
| Stage | Live |
| Launch Date | August 6, 2006 |
| Tags | website-creator |
HubPages allows users with little or no technical background to create Hubs or content rich web articles. HubPages authors, known as Hubbers, are able to earn money by publishing their Hubs on any topic. The HubPages ecosystem provides a search-friendly infrastructure which drives traffic to Hubs from search engines such as Google and Yahoo; this enables Hubbers to earn revenue from advertising vehicles such as Google AdSense, Kontera, and the eBay and Amazon Affiliates programs. HubPages is a free service provided to the “Hubbers” in order to establish an open online community.
| Website | yieldbuild.com |
| Blog | blog.yieldbuild.com |
| Stage | Private |
| Tags | advertising |
YieldBuild is a new service from online publishing ecosystem HubPages. Their aim is to optimize the advertisement units of your website. They attempt to capitalize on a primary shortcoming of contextual advertisements: After their initial placement into text by publishers, formatting, placement, and layout is seldom altered and tested to see if response can be improved.
YeildBuild is able to automatically optimize your site’s ad spots with the most profitable combination of ad layout, style, and network. The system continually tests alternative configurations of layouts, networks, and color as it looks for the highest performing ones. It takes about 100,000 impressions to train the system. As users become unresponsive to the ads, the system switches to a more profitable combination of layout and networks. Setup is easy and similar to Google AdSense.
Rubicon project - an optimization platform that finds the best mix of ad network and demographic data - remains the primary competitor. YeildBuild attempts to differentiate themselves from the crowd by focusing on layout and design.
