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Acquired byExperian
Price$240M
Date4/07
TermsCash

General Information

Websitehitwise.com
CategoryWeb
Employees

Offices

[map] Melbourne, AUS

Funding

Series A, 7/00
Allen and Buckeridge Investment
$3.8M

Competitors

Hitwise

Hitwise provides internet traffic analysis.

Hitwise, an Experian company was founded in February 1997 (acquired by Experian in 2007)

Instead of using a more traditional monitoring approach, i.e. client side software limiting the sample size (10k-50k), Hitwise applies a measurement method that leverages ISP networks, (instead of recruiting individual panel members). Hitwise cliams that by working with ISPs to monitor traffic flows anonymously it has a vastly bigger sample size which allows it to report more accurately on many more sites (i.e. beyond the 1000 or so of traditional competitors).

Traffic Analytics

Quantcast

Livegraph

Compete

Hitwise

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Sources

  1. Acquisition of Hitwise (experiangroup.com) [edit]
  2. Citation Needed [add]
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Last Edited 5/23/08

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