|Description||Always on LBS|
|Venture Round, 4/2011 |
Morado Venture Partners
Using smart phones HipGeo users record their day, then share it with friends and family through current social networks, and in the process receive valuable suggestions and alerts.
HipGeo Cloud Services record user travels. A proprietary suggestion engine analyzes geo locations, routes, journal entries and patterns matching them to appropriate feeds of offers and information, like Mint for Geolocation.
Merchants and Advertisers have a highly effective means of delivering relevant offers within the context of the user’s day, based on both the user’s current location and historical patterns.