| Acquired by | Tagged |
| Date | 12/11 |
| Website | hi5.com |
| Blog | hi5networks.com/blog |
| Category | Games, Video and Entertainment |
| Phone | 415.404.6094 |
| Employees | 100 |
| Founded | 12/03 |
| Total | $52M |
| Series A, 7/07 Mohr Davidow Ventures | $20M |
| Debt, 12/07 Hercules Technology Growth Capital | $15M |
| Debt, 3/09 Mohr Davidow Ventures | $3M |
| Unattributed, 7/10 Crosslink Capital | $14M |
Founded in 2003, hi5 today is one of the largest social entertainment sites in the world, with approximately 50 million monthly unique visitors who use the site to stay connected to friends, meet new people, share photos, and play games. Available in over 50 languages, hi5 combines ad-supported social networking features with payment-based premium content to deliver a user experience focused on self-expression and interactivity that appeals to the site’s young demographic (67% of users are age 18-34). Social games, virtual goods, and other premium content on the site is monetized through hi5 Coins, a virtual currency supporting over 60 payment methods and 30 currencies worldwide. The site also supports third-party games and other applications through its OpenSocial platform.
Vator.tv Interview
Added: 1/26/09| Website | hi5.com |
| Blog | hi5networks.com/blog |
| Stage | Live |
| Launch Date | December, 2003 |
| Tags | social-networking |
hi5.com is one of the largest social media sites worldwide. According to comScore, hi5.com served approximately 150 billion pages in 2009, making it the 14th largest web site in the world by page views. Available in over 50 languages, hi5 combines the core features of a social networking site (including user profile pages, friend connections, friend updates, photo sharing, groups and more) with social entertainment features – including a dedicated games portal with hundreds of Flash-based and social games, a global virtual currency for micro-transactions, and various self-expression features (e.g. customizable profile skins, 3D avatars, animated gifts, etc.). The site monetizes traffic through both advertising and direct user payments for virtual goods and games. The site also distributes many third-party games, which run on its OpenSocial platform, and shares revenue from the game with partners.
