| Website | heyfatgirl.com |
| @JoeyHFGSays | |
| Category | Consumer Web |
| Employees | 8 |
| Description | Practical Weight Management for Women |
Hey Fat Girl (heyfatgirl.com) is an advice/ content / social networking site for generally overweight women in the 22 to 45 target demographic. The site is highly stylistic and deliberately intended to project a matter of fact, slightly cheeky approach to weight control and healthier living. It makes no bones about personal responsibility in maintaining weight while simultaneously acknowledging the difficulty in doing so. It is fun, kitschy, and never self-conscious while the advice is always sound and consistent with the American Dietetic Association. Hey Fat Girl will never push fads, pills, or most of all diets. It is about gradually winning the daily challenge of maintaining an aesthetically pleasing and healthy shape that is in keeping with the individual woman’s body type.
Hey Fat Girl (www.heyfatgirl.com)
