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The Hello Bar is a customizable, relatively unobtrusive bar that sits at the top of a website and directs visitors with a call to action. For example, the bar on Gary Vaynerchuk’s website prompts visitors to “Circle me up on Google+!”, while the one at Eric Ries’ Startup Lessons Learned points to the video of his Lean Startup track at this year’s SXSW.
Analytics Company Crazy Egg Acquires The Hello Bar (techcrunch.com)