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General Information


Salomonkatu 17B 12th floor
Helsinki, 00100, FIN


Co-Founder & CEO
Co-Founder, Head of Product Mgmt


TOTAL $1.93M
Venture Round, 4/2014

Tags is a technology company that provides entertaining and gamified solutions to help people take better care of themselves. HeiaHeia offers a free personal wellness motivator for individual users and an all-in-one workplace wellness platform for the modern employer.

Physical inactivity and lifestyle disease are a growing issue in most developed economies. Tools and means for fighting this issue cater for a market worth billions of dollars. Just the average cost of work days lost due to lack of physical activity is up to thousands of dollars per employee every year. HeiaHeia provides a highly cost-efficient, proven solution to this problem.

Hundreds of employers and numerous insurance and wellness companies worldwide have chosen HeiaHeia as the SaaS platform for their wellness programs. Customers range from small and medium businesses (SMB) to large organizations and include multinationals such as PepsiCo, Ricoh, Ericsson, Nordea, and Janssen (Johnson&Johnson Pharmaceuticals).

HeiaHeia’s platform improves wellness program participation rates, makes healthy behavior changes more measurable, and creates a social community around healthy lifestyles. It is available as an online service with native apps for iOS, Android, and Windows Phone. HeiaHeia is privately owned and headquartered in Helsinki, Finland, with business operations in the USA, the UK, and Sweden.

Recent Milestones

  • Dollar received $1.93M (€1.5M) in Venture Round funding. (4/16/14)
    Posted 4/15/14 at 11:48pm via
  • Check — HeiaHeia's mobile apps for iOS, Android and Windows Phone are out. Keep track of all your workouts in one place, share with like-minded friends, and energize your workplace! (1/3/14)
    Posted 4/9/14 at 1:53pm via
  • Check — HeiaHeia is a startup that’s been flying somewhat under the radar outside its native Finland. But today that’s set to change as the social exercise platform sees its official UK launch. (9/5/12)
    Posted 4/14/14 at 1:27am via
  • Check —, an online wellbeing service provider, and Preve Ltd, a Finnish subsidiary of Pfizer specialized in providing health coaching services for healthcare, have signed a service and license agreement concerning online corporate wellness services. (4/12/11)
    Posted 4/12/11 at 6:17am via
  • Check — We're excited to tell you that we have just launched the corporate wellness version of HeiaHeia. It's an easy tool for setting up company-wide health and wellness promotion campaigns and programs. (2/24/11)
    Posted 4/12/11 at 6:16am via
  • Check added Jussi Raisanen as Co-Founder & CEO. (1/1/10)
    Posted 9/8/10 at 1:51pm
  • Check added Olli Oksanen as Co-Founder, Head of Product Mgmt. (1/1/08)
    Posted 9/8/10 at 1:51pm
  • Check added Ivan Kuznetsov as Co-Founder, Lead Developer. (1/1/08)
    Posted 9/8/10 at 1:51pm


Screenshots screenshot
Above: HeiaHeia screenshot
Uploaded: 4/9/14


HeiaHeia Personal
HeiaHeia for Android
HeiaHeia for Windows Phone
HeiaHeia for Workplaces
HeiaHeia for iOS


  1. Finnish Startup HeiaHeia Raises €1.5M To Expand Its Corporate Wellness Platform ( [edit]
  2. Launched Corporate Wellness product ( [edit]
    Announced partnership with Pfizer's health coaching subsidiary Preve ( [edit]
    New: HeiaHeia Mobile Apps ( [edit]
    More Push Ups, Fewer Sick Days: HeiaHeia’s Social Exercise Platform Sees UK Launch ( [edit]
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Last Edited 4/15/14

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