HeatGenie, Inc. offers self-heating technology that turns ordinary food packaging into self-heating packaging. The companyâ€™s self-heating technology integrates into various forms of consumer packaging and heats prepared food/beverages in a container using a flameless thermal reaction. Its technology is used to heat food/beverage products on the go; in office and outdoor settings, and cars; at schools and sporting events; during emergencies and outdoor recreations; and while traveling. HeatGenie serves food and food packaging industries. The company was formerly known as Ironbridge Technologies, Inc. HeatGenie was founded in 2007 and is based in Austin, Texas.