|Venture Round, 4/12 ||$2M|
HealthPrize Technologies, LLC motivates people to stick with their prescription medications via rewards, education and fun.
Their Internet and mobile-based platform leverages modern insights from behavioral economics, psychology, and consumer marketing. Medication non-adherence is one of the most significant challenges in healthcare, responsible for an estimated $290 billion in otherwise avoidable medical spending in the US each year.
The company was founded in 2009 and is based in Norwalk, Connecticut.