OrganizedWisdom is another competitor in the crowded field of Health Care 2.0. In essence, it is a human-powered health care search - perhaps suitably called the Mahalo of online health care.

The site provides reviewed and organized search result pages called WisdomCards. As of March 2008, they cover 10,000 health searches and will expand into new topics such as doctors, local topics, and real time health news.

OrganizedWisdom uses a review system made up of two guides: a general reviewer and a doctor. Users can request WisdomCard not currently in the system; the company claims it will develop them within 24 hours for free.

A nice feature of the site is that each page shows the team who approved it. There are profile pages, too, but these are very simple: just a picture, bio, a link to a website, and a list of the articles users have contributed and saved. It will be interesting to see whether a social network can be built around health advice.

Some competitors/similar companies include Healthline, ENURGI, WedMD, Healhcare.com, DailyStrength, and Revolution Health.

The company launched new site redesign in March 2008 and projects 30% to 50% weekly growth as a result of natural search traffic from the likes of Google and Yahoo.

Also in March 2008, the company premiered LiveWisdom (still in beta), a service enabling people to chat real-time with a doctor for a per-minute fee. The service is anonymous and provides an easy interface for asking doctors questions, all without requiring health insurance. LiveWisdom is not meant to replace the doctor visit but to allow people who may have one or two more questions to easily address them directly with a physician.