|Description||Have to Have is a next-generation native|
|Angel, 6/2012 |
Have to Have is a responsive engagement platform driven by consumer preferences. The platform facilitates enhanced interaction with consumers; provides actionable insights to brands and works seamlessly across platforms (tablet, mobile and desktop) with an emphasis on the mobile experience.
Have to Have enables brands to publish their digital catalogue of products on publishers’ sites and recommend products based on consumer demand. The interactive, dynamic units gather consumer preferences and generate actionable insights with an automatic feedback loop that drives revenue for brands and publishers.