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Exit

Closed Date1/2014

General Information

Websitehappyshop.com
Blogblog.happyshop.com
Twitter@Happyshop_Chile
CategoryMobile/Wireless
Phone56991620004
Employees60
Founded11/2010
DescriptionMobile Media Platform

Offices

Headquarters
Las Condes 9120
Santiago, CHL
Colombia Office
Colombia
Avenida El Dorado 59-70
Bogotá, COL

People

Co-Founder & President
Co-Founder & Vicepresident
Chief Product Officer (CPO)
Chief technology officer (CTO)
Board of Directors
IT Leader
Country Manager Chile
Country Manager Brazil
Show All People

Funding

TOTAL $5.6M
FUNDING TOTAL $5.6M
Angel, 11/2010
$100k
Series A, 6/2011
Aurus
$1.5M
Series B, 6/2012
Aurus
Gerens Capital
$4M

Tags

Happyshop Closed down January, 2014

Happyshop

We are convinced that mobile can push a change in consumer behavior never seen before, bridging online and offline into a single delightful experience.

Mobile rapidly changes both consumers’ expectations and the overall shopping experience, that´s why Happyshop born….

Happyshop is a Software as a Service (SaaS) company for Mobile Marketing, specially designed for retail and his brands. We turns retail stores into interactive spaces where brands can comunicate in a personal way with the shopper enhancing their shopping experience and allowing brands to get the highest media performance.

This company born´s to adapt to changes created by Mobile regarding consumers´expectation, our mision is to enhance the shopping experience and improve communication, preparing retail and brands for the new shopper 2.0 and the Onmichannel world.

We drive happyshopppers! Because we only give them valued real-time content and offers in the best moment and place!

For CPG brands Happyshop has created a new and innovative mobile advertising format named “adinstore™”, brands can finally communicate in a relevant way with the consumer during their “purchase decision process”, creating brand experiences that capture and engage customers and prospects from our advertisers.

The main benefits of adinstore is that we don’t break the mobile user experience resulting in greater engagement (CTR > 10%) and performance.

Happyshop, prize winner of Innova Chile, has earned a government sponsored grant, allowing the start-up to attract in his initial stage the interest of various investors and received more than 6,5 US$ MM (series A & B funding)

Happyshop worked with a lot of merchants and leading retail companies in Latam (Falabella, Sodimac, Salcobrand, Parque Arauco) and important CPG brands (Loreal, Nivea, Nestle Eucerine, 3M..) and have operations in Chile and Colombia with his recently partnership with the biggest media company names “El Tiempo Casa Editorial (http://es.wikipedia.org/wiki/CasaEditorialEl_Tiempo)

http://www.crunchbase.com/company/happyshop http://www.youtube.com/watch?v=0a0qyWb7dpI http://www.happyshop.com

Recent Milestones

Videos

Screenshots

Happyshop screenshot
Above: Happyshop Screenshot -- #1
Uploaded: 9/28/11
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Happyshop screenshot

Sources

  1. Angel Investor [edit]
  2. VC (lavca.org) [edit]
  3. VC [edit]
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Last Edited 2/3/14

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