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General Information


United States


Founder & CEO


Series A, 2009
AMMA Private Investment
Series B, 2009
AMMA Private Investment
Series C, 1/2010
AMMA Private Investment



Guvera has spent several years negotiating rights all around the world and designing this new system to make music free by having advertisers pay for our downloads.

As an added bonus we have removed the very concept of “Disruptive Advertising” and replaced it with “Engagement Advertising”. What that means to you and me is we have removed the white noise of irrelevant crap being thrown at us - and now we only see brands that are actually speaking to us, as opposed to everyone seeing everything.

You’ll see when you experience Guvera - You select the brand that will pay for each piece of music you search for, then you visit their channel and discover a whole bunch of other music that may be interesting… then you channel hop, this is how you discover new music, all the while not being interrupted by ads you cant click past and now, you simply enjoy the music.

Best yet, those artists that create all these goodies we download will be paid in full for the inspiration they make for all of us.

And if thats not cool enough, film & TV isn’t too far behind.

Recent Milestones

  • Dollar
    Guvera received $20M in Series C funding. (1/18/10)
    Posted 1/18/10 at 8:14am via
  • Dollar
    Guvera received $5M in Series A funding. (1/1/09)
    Posted 1/18/10 at 8:14am
  • Dollar
    Guvera received $5M in Series B funding. (1/1/09)
    Posted 1/18/10 at 8:14am
  • Check
    Guvera added Claes Loberg as Founder & CEO.
    Posted 1/18/10 at 8:14am



Guvera screenshot
Above: Home Page
Uploaded: 1/20/10


  1. Citation Needed [add]
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  3. Guvera Raises $20M For Stealthy Brand-Supported Music And Video Service ( [edit]
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Last Edited 12/30/13

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