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General Information

Websitegumgum.com
Blogblog.gumgum.com
Twitter@GumGum
CategoryAdvertising
Phone310-260-9666
Email
Employees15
Founded2/07
DescriptionWorld's Largest In-Image Ad Platform

Offices

Santa Monica, USA
1207 4th Street
Suite 400
Santa Monica, CA, 90401
USA

People

Co- Founder and CEO
CTO
Advisor
Board Member
Board Member
Board Member
Board Member
Advisor
Board Member

Former People

Co-Founder, CPO
Engineer

Funding

Total$10.8M
Angel, 12/07
$225k
Series A, 7/08
First Round Capital
Crosscut Ventures
$1M
Series B, 7/09
GRP Partners
First Round Capital
$2.6M
Series C, 10/11
New Enterprise Associates
GRP Partners
First Round Capital
$7M

Competitors

Tags

GumGum

GumGum is the world’s largest in-image ad platform and a Quantcast Top 10 Platform, reaching 130 million unique visitors and serving billions of in-image ads per month.

GumGum was founded in 2007 as a service used by publishers to license photos. The company made a pivot in 2009 when the team realized website publishers were losing valuable revenue by not monetizing their image-based content. As a result, the team transformed the advertising industry with the creation of an in-image ad network. This groundbreaking model gives publishers a completely new monetization stream and provides brands the opportunity to reach highly targeted mass audience

Today, hundreds of the Internet’s premier websites, including Time Warner Inc., Hearst Corporation, Internet Brands Inc. and Glam Network rely on GumGum to turn photographs into lucrative interactive experiences by overlaying text, banner or Flash ad units on top of the images. For advertisers, GumGum’s proprietary image recognition and targeting technology helps garner relevant engagement through highly targeted campaigns that yield 20 times the click-through rate than traditional ad platforms.

GumGum is headquartered in Los Angeles, California.

Milestones

Videos

Screenshots

Products

In-Image Ads

GumGum screenshot
In-Image Ads In-Image Ads In-Image Ads

Traffic Analytics

Quantcast

Livegraph

Compete

Gumgum

Sources

  1. Citation Needed [add]
  2. Content Licensing Firm GumGum Gets $500k Of $1 Million First Round (paidcontent.org) [edit]
  3. Image Licensing Network GumGum Grabs $2.6 Million And Is Growing Fast (techcrunch.com) [edit]
  4. In-Image Ad Network GumGum Raises $7 Million From NEA, First Round And GRP (techcrunch.com) [edit]
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Last Edited 1/22/12

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