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GumGum

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GumGum is the premium in-image advertising platform for publishers and brands. Overlaying highly engaging, contextually relevant ad units across billions of images on hundreds of premium websites, GumGum reaches 60 million unique visitors per month in the US, making it the world’s largest in-image display advertising provider.

GumGum was founded in 2007 to help web publishers monetize their image-based content, and in 2008 it introduced the first in-image advertising platform. Today, hundreds of the Internet’s premier publishers, including New York Daily News, Alloy Digital, U.S. News & World Report and Meredith, rely on GumGum to turn photographs into lucrative interactive experiences by overlaying rich media ad units on top of their images.

In addition to providing publishers with an incremental revenue stream, GumGum gives advertisers the ability to reach highly targeted audiences in a brand-safe environment. GumGum’s proprietary image recognition and targeting technology helps garner relevant engagement through highly targeted campaigns that yield more than ten times the click-through rates and brand lift of traditional display advertising.

GumGum is headquartered in Santa Monica, California. The company is privately held and its investors include NEA, GRP Partners, First Round Capital and Crosscut Ventures.

Recent Milestones

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• 
  GumGum added Krishna 'Kittu' Kolluri as Board Member. (11/4/11)
  Posted 11/21/11 at 4:59pm
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  GumGum received $7M in Series C funding. (10/24/11)
  Posted 10/24/11 at 4:47pm via techcrunch.com
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  GumGum received $2.6M in Series B funding. (7/8/09)
  Posted 7/8/09 at 3:27pm via techcrunch.com
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  GumGum added Brian Garrett as Board Member. (8/12/08)
  Posted 12/10/08 at 5:37pm
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  GumGum received $1M in Series A funding. (7/21/08)
  Posted 7/23/08 at 12:03pm via paidcontent.org
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  GumGum added Matt Aimonetti as Engineer. (12/1/07)
  Posted 5/16/10 at 3:48pm
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  GumGum received $225k in Angel funding. (12/1/07)
  Posted 2/13/08 at 11:40am
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  GumGum added Howard Morgan as Board Member.
  Posted 12/10/08 at 5:38pm
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  GumGum added David Sacks as Advisor.
  Posted 2/13/08 at 11:44am
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  GumGum added Ari Mir as Co-Founder, CPO.
  Posted 2/13/08 at 11:40am
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  GumGum added Ophir Tanz as Co- Founder and CEO.
  Posted 2/13/08 at 11:40am
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  GumGum added Vince Thompson as Advisor.
  Posted 12/10/08 at 5:38pm
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  GumGum added Mark Suster as Board Member.
  Posted 10/15/09 at 1:11pm
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  GumGum added Mike Jones as Board Member.
  Posted 1/3/10 at 10:55pm
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  GumGum added Ken Weiner as CTO.
  Posted 8/14/08 at 8:24pm

Videos

Screenshots

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Products

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In-Image Ads

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Traffic Analytics

Quantcast

Compete

Sources

1. Citation Needed [add]
2. Content Licensing Firm GumGum Gets $500k Of $1 Million First Round (paidcontent.org) [edit]
3. Image Licensing Network GumGum Grabs $2.6 Million And Is Growing Fast (techcrunch.com) [edit]
4. In-Image Ad Network GumGum Raises $7 Million From NEA, First Round And GRP (techcrunch.com) [edit]

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