| Website | gumgum.com |
| Blog | blog.gumgum.com |
| @GumGum | |
| Category | Advertising |
| Phone | 310-260-9666 |
| Employees | 15 |
| Founded | 2/07 |
| Description | World's Largest In-Image Ad Platform |
| Total | $10.8M |
| Angel, 12/07 | $225k |
| Series A, 7/08 First Round Capital Crosscut Ventures | $1M |
| Series B, 7/09 GRP Partners First Round Capital | $2.6M |
| Series C, 10/11 New Enterprise Associates GRP Partners First Round Capital | $7M |
GumGum is the world’s largest in-image ad platform and a Quantcast Top 10 Platform, reaching 130 million unique visitors and serving billions of in-image ads per month.
GumGum was founded in 2007 as a service used by publishers to license photos. The company made a pivot in 2009 when the team realized website publishers were losing valuable revenue by not monetizing their image-based content. As a result, the team transformed the advertising industry with the creation of an in-image ad network. This groundbreaking model gives publishers a completely new monetization stream and provides brands the opportunity to reach highly targeted mass audience
Today, hundreds of the Internet’s premier websites, including Time Warner Inc., Hearst Corporation, Internet Brands Inc. and Glam Network rely on GumGum to turn photographs into lucrative interactive experiences by overlaying text, banner or Flash ad units on top of the images. For advertisers, GumGum’s proprietary image recognition and targeting technology helps garner relevant engagement through highly targeted campaigns that yield 20 times the click-through rate than traditional ad platforms.
GumGum is headquartered in Los Angeles, California.
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