Back to Mobile View
Subscribe to the CrunchBase Daily for the latest on Fundings, Acquisitions, and Startup Events

General Information


225 Santa Monica Blvd.
6th Floor
Santa Monica, CA, 90401


Board of Directors
Board Member
Board Member
Co- Founder and CEO


TOTAL $10.8M
Angel, 12/2007
Series A, 7/2008
First Round Capital
Crosscut Ventures
Series B, 7/2009
Upfront Ventures
First Round Capital
Series C, 10/2011
New Enterprise Associates
Upfront Ventures
First Round Capital




GumGum is a new kind of digital advertising platform, built on the fundamental belief that for ads to be effective they need to be seen. Known best for inventing the in-image advertising category, GumGum’s In-Image Ads are highly viewable and contextually relevant to the photos over which they appear within editorial content where a user’s attention is focused. The result is higher brand engagement for advertisers and a new source of revenue for publishers.

Expanding on its deep technical understanding of images, GumGum now offers several mobile, video and native advertising solutions to help brands tell their stories in new and compelling ways. The company’s latest innovation, In-Screen Ads, is a responsive-designed unit that remains persistent at the bottom of the browser window as users scroll, creating a high-impact brand experience across all screens.

GumGum’s commitment to making advertising work better for brands drives viewability, relevance and engagement that is far superior to standard display advertising. According to DoubleVerify, GumGum is among the most viewable advertising solutions available today, outperforming its benchmarks for ad networks by nearly 20 percent, with an overall average viewability of 73 percent across desktop and mobile devices.

GumGum reaches more than 300 million unique visitors worldwide and 70 million in the U.S. as they visit more than 1,000 publisher websites via the desktop, tablets and smartphones. Among the premium publishers GumGum counts as its partners are, Radar Online,, Tech Media Network,, Shape, OK!, Wetpaint, Investopedia, Care2, Zap2it, Auto Evolution and NY Daily News.

GumGum is headquartered in Santa Monica, California, with offices in New York, Chicago, San Francisco, Atlanta and Detroit. The company is privately held and its investors include NEA, Upfront Ventures, First Round Capital and Crosscut Ventures. For more information, visit

Recent Milestones



GumGum screenshot
Above: Toshiba In-Image Ad
Uploaded: 1/28/14
GumGum screenshot GumGum screenshot GumGum screenshot


In-Image Ads
Launch DateNovember, 2007
GumGum screenshot
In-Image Ads In-Image Ads In-Image Ads
In-Image Ads In-Image Ads In-Image Ads
In-Image Ads In-Image Ads

In-Screen Ads

GumGum screenshot
Above: Best Buy In-Screen Ad
Uploaded: 1/28/14
GumGum screenshot
Above: Kellogg's Disney Frozen In-Screen Ad
Uploaded: 1/28/14

Traffic Analytics






  1. Citation Needed [add]
  2. Content Licensing Firm GumGum Gets $500k Of $1 Million First Round ( [edit]
  3. Image Licensing Network GumGum Grabs $2.6 Million And Is Growing Fast ( [edit]
  4. In-Image Ad Network GumGum Raises $7 Million From NEA, First Round And GRP ( [edit]
Edit This Page
Last Edited 3/10/14

Revision History RSS Picture


Share this page on Twitter or Facebook:
Or copy this code to embed a widget: customize »

TechCrunch Posts TechCrunch Logo Small Picture

External Links

CrunchBase API


Become a Sponsor
Terms of Service | Privacy Policy | Licensing Policy