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General Information

Websitegremln.com
Blogblog.gremln.com
Twitter@gremln
CategorySoftware
Employees12
Founded9/2009
DescriptionSecure Social Media Dashboard

Offices

St. Louis, USA
615 Olive St
Suite 1250
St. Louis, MO, 63101
USA

People

CEO
CCO
Tech Lead
Customer Service Manager
Chief Marketing Officer
Creative Director

Funding

TOTAL $1.28M
FUNDING TOTAL $1.28M
Seed, 9/2011
Capital Innovators
Angel, 12/2012
Capital Innovators
$700k
Venture Round, 4/2013
VoiVoda Ventures
$60k
Partial Close, 10/2013
$523k

Service Providers

Dedicated Servers

Tags

Gremln

Gremln is a secure web-based software tool for businesses in regulated industries that use social media (http://gremln.com).

They have created a suite of tools to help businesses get organized and take control of their brand within the most popular social media networks (like Facebook and Twitter). Businesses are able to manage all of their social media accounts from several networks within one easy-to-use website. To provide data analysis, Gremln has also developed a robust, social data analytics platform. This enables businesses to better understand their communities by reviewing real-time data about customers and revenue generated from social media efforts.

Before Twitter was yet a household name, Gremln founder Ryan Joseph Bell (of St. Louis) saw great potential for the micro-blogging website to change the way businesses communicate with their customers. Initially taking on one of the biggest issues with social media, time management, Ryan (and partner, David Bell) quietly launched the message scheduling tool Twaitter (http://twaitter.com) in 2008. Over the next few weeks, thousands of Twitter users began using the service. Within months, millions of messages were being sent through the system and the website was listed by PC World Magazine as “A Top 5 Business Tool for Twitter”.

As Twaitter grew and added new social networks, it became apparent that the name of the site should change and the idea for Gremln.com was born. Gremln was happy to receive confidence in the new company name recently from Biz Stone, Twitter Cofounder, who said “I like the name ‘Gremln’ and how it symbolizes disrupting business as usual”. Over the next few months Twaitter will be conducting a major rebranding campaign to transition to the new name.

Many companies have discovered that social media networks are a great medium to market their products and build vibrant customer communities. Once this approach is adopted, businesses need metrics and actionable insights to determine if their efforts in social media are yielding a positive return on investment. This is the driving factor behind the new suite of tools from Gremln to provide companies with software to aid in both the execution of marketing plans across social networks, as well as the analysis of the data gained through interaction with their customer communities.

At the time of this writing, Gremln has been used by over 65,000 users and has sent 10’s of millions of social media messages. The service has been written about in several publications including MSNBC, PC World, CIO Magazine, and Mashable.com. The North Face clothing company called Gremln “Essential to any business with a social media presence”. Gremln’s services are currently provided at no charge. When the new site and social media dashboard are released, the free services will continue along with new subscription services for businesses and power users. Gremln expects to release its new site in the 2nd quarter of 2011.

Gremln announced in late 2012 that writer and social media expert Emily Lange of Chicago will be joining the company. Shee will write regular blogs entries and scholarly white-papers on a vast array of social media related topics [blog.gremln.com].

Gremln was a finalist for a Shorty Award (http://shortyawards.com) for the category “Best Twitter Application” [www.shortyawards.com].

Recent Milestones

  • Dollar
    Gremln received $523k in Partial Close funding. (10/18/13)
    Posted 10/20/13 at 9:18pm via sec.gov
  • Dollar
    Gremln received $60k in Venture Round funding. (4/1/13)
    Posted 10/22/13 at 3:40am
  • Dollar
    Gremln received $700k in Angel funding. (12/24/12)
    Posted 6/6/12 at 11:23am
  • Dollar
    Gremln received in Seed funding. (9/1/11)
    Posted 2/25/14 at 9:35pm via bizjournals.com
  • Check
    Gremln added Ryan Bell as CEO.
    Posted 4/29/13 at 4:46am

Videos

Above:

Gremln Social Media Dashboard

Added: 6/2/12
Above:

Gremln Social Media Dashboard

Added: 6/2/12
Above:

Gremln demoing at FinovateSpring 2013

Added: 3/14/14

Screenshots

Gremln screenshot
Above: Gremln Screenshot -- #1
Uploaded: 2/25/14

Sources

  1. Capital Innovators doles out $250,000 to 5 St. Louis startups (bizjournals.com) [edit]
  2. Citation Needed [add]
  3. VC Funding: Q2 2013 [edit]
  4. SEC (sec.gov) [edit]
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Last Edited 4/9/14

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