|Description||Mobile Campaign Platform|
|Seed, 5/12 |
Grassroots Unwired is offering the direct sales industry an integrated SaaS platform that combines a mapping system, mobile application and web portal that run in conjunction with a GPS-enabled mobile device for tracking, reporting and analytics – all in real-time. Clients can use the tools to plan, execute, and analyze their person-to-person campaigns. In the first vertical it went after – political campaigns – the startup generated $300,000 in revenue (through 2011) and has retained 100% of its customers. The company is now adding new customers in anticipation of the 2012 election cycle and is in talks with some of the largest direct sales companies and non-profits in the country.