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Exit

Acquired byAmobee
Date9/2013

General Information

Offices

Santa Monica, USA
3100 Donald Douglas Loop North
Hangar #7
Santa Monica, CA, 90405
USA

People

Founder/CEO
Co-founder/CTO
Co-Founder/CIO
VP, Marketplace Operations
1st Software Engineer

Funding

Service Providers

Tags

Gradient X

Gradient X is the most advanced programmatic marketing platform for mobile. The future of advertising is the mobile device. Gradient X has developed proven technologies that allow advertisers to capitalize on the potential of mobile media. The company brings feature parity to mobile with what has come to be expected of platforms in more mature channels, alleviating the friction marketers have experienced to date.

Gradient X is built for mobile from the ground up by ad tech industry veterans who understand what marketers need and what is required to achieve scale advertising performance. Gradient X founding team members have been founders or executives at companies that collectively have: seven exits, two IPOs, raised over $345m in funding. They are experts in ad tech from social, display, video and mobile, with more than five years of experience in programmatic.

Gradient X raised $3.75 million in spring 2012 in a seed financing round including seven institutional firms and six angel investors. Investors include GRP Partners, Rincon Venture Partners, Founder Collective, Crosscut Ventures, Double M Capital, Baroda Ventures, Siemer Ventures, and angel investors Walter Kortschak (Summit Partners), Mark Suster (GRP Partners), Jim Willenborg and Clark Landry.

Recent Milestones

Videos

Screenshots

Gradient X screenshot
Above: Optimization View
Uploaded: 7/2/13
Gradient X screenshot
Above: Reports User Interface
Uploaded: 7/2/13
Gradient X screenshot
Above: Dashboard Delivery View
Uploaded: 7/2/13

Sources

  1. SingTel’s Amobee Buys LA’s Gradient X To Bulk Up Its Mobile AdTech With Real-Time Bidding (techcrunch.com) [edit]
  2. Gradient X Raises $3.75 Million to Unlock Mobile Advertising, Because Someone Needs To (pandodaily.com) [edit]
  3. Gradient X appoints Stephan Cunningham as VP of marketplace operations (thedrum.com) [edit]
    Promising To Bring Mobile Ads On Par With Desktop, Real-Time Bidding Startup Gradient X Leaves Beta (techcrunch.com) [edit]
    As Social And Mobile Advertising Lines Blur, Shift And Gradient X Team Up To Unify Brands' Spend (forbes.com) [edit]
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Last Edited 2/27/14

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