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General Information

Websitegowalla.com
Bloggowalla.com/blog
Twitter@gowalla
CategoryConsumer Web
Email
Employees11
Founded8/07
DescriptionSocial Networking and Games

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Austin Headquarters

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Co-Founder, CEO
Co-Founder, CTO
Visual Designer
Senior Illustrator
Community Manager
Developer
Senior Developer
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Gowalla

Gowalla, also known as Alamofire, creates games and game-like experiences for the social web.

Gowalla is a location-based social networking game launched as a public beta in March 2009. Gowalla uses a large catalog of virtual goods to encourage its users to go places and meet people.

Launched in January 2008, Gowalla’s first product, PackRat, is a card collecting game designed for Facebook platform. The product’s primary source of revenue are the sales of it’s limited-edition digital collectibles. Over 350,000 people have played PackRat.

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Gowalla

Websitegowalla.com
Bloggowalla.com/blog
StageBeta
Launch DateMarch 13, 2009
Tags location, lbs, gps, iphone, mobile, social-network, digital-collectibles

Gowalla is a location-based social network that uses game mechanics as a motivator to go places, do things and meet friends.

Players use a GPS-enable smartphone to check in at places of interest, share their location with friends, and leave comments about their travels. They are credited for their efforts with a game-like achievement system that rewards visiting both common and unique locations with a variety of iconic stamps.

Check ins and trips can be shared on the web with Facebook, Twitter or via the Gowalla.com website.

Gowalla screenshot
Gowalla Gowalla Gowalla
Gowalla

Videos

Above:

GoWalla video, October 2009

PackRat

Websiteapps.facebook.com/packrat
StageLive
Launch DateJanuary 20, 2008
Tags social-game, virtual-goods

PackRat is a collectible card on Facebook platform. Players steal, trade and collect digital cards with their friends.

Gowalla screenshot
Above: Steal with PackRat
Uploaded: 8/17/09
Gowalla screenshot
Above: Buy Cards on PackRat
Uploaded: 8/17/09

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Gowalla

Sources

  1. Social Gamer AlamoFire Gets $2 Million First Round (paidcontent.org) [edit]
  2. TechCrunch, SEC (crunchbase.com) [edit]
  3. SEC D/A (sec.gov) [edit]
  4. Citation Needed [add]
  5. Location Awareness is the New Black (gigaom.com) [edit]
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Last Edited 2/3/10

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