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Acquired byDigitalsmiths

General Information


400 Tradecenter
Suite 3890
Woburn, MA, 01801


President & CEO
VP & General Manager
VP, Operations
VP, Sales & Business Development


Series A, 12/2002
Highland Capital Partners
Series B, 12/2004
Atlas Venture




Gotuit is the leading provider of premium metadata technology which optimizes the value of stored video libraries for professional content publishers. The Company’s patented video metadata management system (VMMS) is an end-to-end system that unleashes the power of the metadata-defined scene to greatly enhance the presentation, discovery, advertising, and profitability of video libraries. Gotuit powers video for leading brands such as Lifetime, Fox, Sports Illustrated, Major League Soccer and more.

Founded in 2000, Gotuit is privately held and funded by Highland Capital Partners, Atlas Venture, Motorola and private investors.

Recent Milestones

  • Handshake
    Gotuit was acquired by Digitalsmiths. (11/23/10)
    Posted 11/23/10 at 6:57pm via
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    Gotuit — has been purchased by North Carolina company Digitalsmiths Corp. for an undisclosed amount (11/23/10)
    Posted 11/23/10 at 8:22am via
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    Gotuit — Gotuit and Inlet Team Up For Live Video Metadata Authoring (8/26/09)
    Posted 2/2/10 at 7:54am
  • Check
    Gotuit — HISTORYâ„¢ Selects Gotuit for Ice Road Truckers Video Mash-Ups (5/12/09)
    Posted 2/2/10 at 7:52am
  • Check
    Gotuit — WWE's "Smash-Ups" Drives Excitement for WrestleMania 25th Anniversary (4/2/09)
    Posted 2/2/10 at 7:51am via
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    Gotuit — Gotuit Enables Video Mashups With Metadata (3/25/09)
    Posted 2/2/10 at 7:50am via
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    Gotuit — Major League Soccer Selects Gotuit for QuickKicks with Remix (3/24/09)
    Posted 2/2/10 at 7:49am via
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    Gotuit — Whitepaper Published (3/1/09)
    Posted 2/2/10 at 7:53am
  • Dollar
    Gotuit received $10M in Series B funding. (12/1/04)
    Posted 7/16/07 at 11:05pm
  • Dollar
    Gotuit received $6M in Series A funding. (12/1/02)
    Posted 7/16/07 at 11:13pm
  • Check
    Gotuit added David Leibowitz as VP, Business & Legal Affairs. (1/1/02)
    Posted 7/16/07 at 10:49pm
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    Gotuit added Patrick Donovan as VP & General Manager.
    Posted 7/16/07 at 10:44pm
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    Gotuit added Eric Sackowitz as VP, Operations.
    Posted 7/16/07 at 10:45pm
  • Check
    Gotuit added Dan Gill as VP, Sales & Business Development.
    Posted 7/16/07 at 10:46pm
  • Check
    Gotuit added Mark Pascarella as President & CEO.
    Posted 7/16/07 at 10:43pm



Gotuit screenshot
Above: Gotuit Screenshot -- #1
Uploaded: 11/13/09


Gotuit Metadata Servicesâ„¢

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Gotuit PowerVideo Suiteâ„¢
Tags video

Deliver the Best Returns From Your Video on All Three Platforms

The modular Gotuit PowerVideo Suite empowers publishers to utilize Gotuit metadata for vastly improved video discovery and playback experience. Publishers can design and build their video application to their own specifications, or modify an existing player environment, using components from the PowerVideo Suite.


Gotuit’s broadband video Player Development Kit (PDK) increases viewers’ consumption of online video and allows viewers to easily select, search and navigate across your entire online video library.

Enjoy features such as a flexible and targetable advertising model, viral sharing options, video search, user favorites, commerce and/or merchandising links, and a chromeless embedded player (for scenes, videos, playlists, or remixes).

The PowerVideo Suite is designed to fit easily with your current video workflow, and has been integrated with multiple content management systems, content delivery networks, and advertising networks. It also works with multiple video formats, including Flash and Move Networks.

Gotuit Player Development Kit

Gotuit’s mobile video player enables discovery and navigation across the entire video library while watching video.

  • Modular player components with well documented APIs
  • Powerful advertising logic
  • Completely customizable to match publisher branding

Gotuit VideoMixer

Convert Your Video Into a Powerful Viral Marketing Program

Gotuit VideoMixer is an optional feature with the PDK that allows publishers to give their audience the ability to remix videos and produce entirely new video experiences just from manipulating the video metadata. Publishers can seed the VideoMixer with their own pre-defined scenes, and/or allow viewers to define their own scenes using Gotuit VideoMarker. Publishers can also allow viewers to create a remix using the natural scene audio and/or use that audio with an approved audio bed.

Most importantly, a new video experience produced with Gotuit VideoMixer does not actually create a new video, just a new metadata file that describes the video remix and its various play points. In this way, VideoMixer delivers a compelling and intuitive experience for the viewer, while making it much simpler for the publisher as they do not have to store and manage thousands of user-remixed video files. Each remix can then be shared with friends and family via email or posted to online profiles and web pages.

  • Viewers use Metadata to define own remixes
  • Does not alter underlying video, or store any new video
  • Drives viral adoption of your content
  • Easily configured to your brand’s look-and-feel


  • Gotuit’s mobile video player enables discovery and navigation across the entire video library while watching video
  • Utilizes same Gotuit metadata as other Gotuit players Dynamic navigation ability across the video library
  • J2ME application


  • Gotuit’s cable VOD application delivers significant increases in session time, overall audience, and ads served.
  • Deployed across 1 million homes within Time Warner Cable and Comcast
  • Reached 12% available homes / 4 sessions per week / 30+ minutes per session Delivers powerful advertising capability on VOD

Gotuit VideoMarker Proâ„¢

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Traffic Analytics




  1. Video Tech Firm Digitalsmiths Buys Gotuit ( [edit]
  2. Citation Needed [add]
  3. Citation Needed [add]
  4. Major League Soccer Selects Gotuit for QuickKicks with Remix ( [edit]
    Gotuit Enables Video Mashups With Metadata ( [edit]
    WWE's "Smash-Ups" Drives Excitement for WrestleMania 25th Anniversary ( [edit]
    HISTORYâ„¢ Selects Gotuit for Ice Road Truckers Video Mash-Ups [edit]
    Content Is King, But Metadata Rules [edit]
    Gotuit and Inlet Team Up For Live Video Metadata Authoring [edit]
    Gotuit goes south in sale to N.C.’s Digitalsmiths ( [edit]
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Last Edited 4/5/13

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