|Series A, 12/2002 |
Highland Capital Partners
|Series B, 12/2004 |
Gotuit is the leading provider of premium metadata technology which optimizes the value of stored video libraries for professional content publishers. The Companyâ€™s patented video metadata management system (VMMS) is an end-to-end system that unleashes the power of the metadata-defined scene to greatly enhance the presentation, discovery, advertising, and profitability of video libraries. Gotuit powers video for leading brands such as Lifetime, Fox, Sports Illustrated, Major League Soccer and more.
Founded in 2000, Gotuit is privately held and funded by Highland Capital Partners, Atlas Venture, Motorola and private investors.
Deliver the Best Returns From Your Video on All Three Platforms
The modular Gotuit PowerVideo Suite empowers publishers to utilize Gotuit metadata for vastly improved video discovery and playback experience. Publishers can design and build their video application to their own specifications, or modify an existing player environment, using components from the PowerVideo Suite.
Gotuit’s broadband video Player Development Kit (PDK) increases viewers’ consumption of online video and allows viewers to easily select, search and navigate across your entire online video library.
Enjoy features such as a flexible and targetable advertising model, viral sharing options, video search, user favorites, commerce and/or merchandising links, and a chromeless embedded player (for scenes, videos, playlists, or remixes).
The PowerVideo Suite is designed to fit easily with your current video workflow, and has been integrated with multiple content management systems, content delivery networks, and advertising networks. It also works with multiple video formats, including Flash and Move Networks.
Gotuit Player Development Kit
Gotuit’s mobile video player enables discovery and navigation across the entire video library while watching video.
Convert Your Video Into a Powerful Viral Marketing Program
Gotuit VideoMixer is an optional feature with the PDK that allows publishers to give their audience the ability to remix videos and produce entirely new video experiences just from manipulating the video metadata. Publishers can seed the VideoMixer with their own pre-defined scenes, and/or allow viewers to define their own scenes using Gotuit VideoMarker. Publishers can also allow viewers to create a remix using the natural scene audio and/or use that audio with an approved audio bed.
Most importantly, a new video experience produced with Gotuit VideoMixer does not actually create a new video, just a new metadata file that describes the video remix and its various play points. In this way, VideoMixer delivers a compelling and intuitive experience for the viewer, while making it much simpler for the publisher as they do not have to store and manage thousands of user-remixed video files. Each remix can then be shared with friends and family via email or posted to online profiles and web pages.