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Acquired byUnderwriters Laboratories (UL)
Date8/2012

General Information

Websitegoodguide.com
Blogblog.goodguide.com
Twitter@GoodGuide
CategoryConsumer Web
Emailpartnerships@good...
Employees10
Founded12/2007
DescriptionRating and review site

Offices

People

Founder
CEO
VP, Business Development
VP, Sustainability & Ratings
Board Member
Board
Director, Product Management
Chief Science Officer

Funding

TOTAL $14.2M
FUNDING TOTAL $14.2M
Series A, 1/2009
Draper Fisher Jurvetson (DFJ)
New Enterprise Associates
$3.73M
Series B, 11/2009
Physic Ventures
New Enterprise Associates
Draper Fisher Jurvetson (DFJ)
New Island Capital
$5.5M
Private Equity, 8/2011
$5M

Tags

GoodGuide

GoodGuide.com provides free and easy access to the world’s largest and most reliable source of information on the health, environmental and social impacts of products and companies.

GoodGuide offers ratings on over 60,000 products commonly found in your home—from baby shampoo to household cleaners—making it quick and easy to find safe and healthy products that are right for you and good for the planet. GoodGuide helps you see what’s behind the label, find better products, get expert advice, and view recommendations based on what’s most important to you. GoodGuide delivers the information you need anytime, anywhere—online or on your phone. In the coming months, GoodGuide will be adding new product information for toys, electronics, automobiles, and beyond, making it the best resource for buying safe, healthy and green products that protect you and your family. On March 16, GoodGuide launched a comprehensive food guide.

Recent Milestones

Videos

Above:

tc50

Added: 11/5/08

Screenshots

Traffic Analytics

Quantcast

Livegraph

Compete

Goodguide

Sources

  1. Underwriters Lab acquires sustainable ranking site GoodGuide (gigaom.com) [edit]
  2. VentureBeat (venturebeat.com) [edit]
  3. GoodGuide lets you scan barcodes to find the most ethical products (digital.venturebeat.com) [edit]
  4. SEC (sec.gov) [edit]
  5. LEAD411 LAUNCHES "HOTTEST COMPANIES IN SAN FRANCISCO" AWARDS (lead411.com) [edit]
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Last Edited 10/4/13

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