|Description||Reinventing Car Buying|
|Seed, 4/2013 ||$150k|
GoMoto re-invents the car-shopping experience and removes the barrier of showroom anxiety by tapping market intelligence to bring experiential displays that enable consumers to compare similar vehicle models side by side and test drive them in non-sales environments such as malls, big box retail, and office buildings.
Changing consumer preferences and negative dealership perceptions are forcing the automotive industry to be innovative and identify new ways to attract and retain customers. The online conversation is now more competitive than ever, producing a highly transactional marketplace that erodes profitably and forces dealers to blindly spend more for less trackable results. Despite the information overload that the consumer experiences online, they still feel unfulfilled and want to touch, feel and compare cars in person before they make a purchase decision. GoMoto helps dealers adapt to a new buying experience while allowing them to effectively generate premium-level leads, increase sales, and attract loyal service customers outside the walls of their showrooms.
GoMoto brings strategic vehicle collections (ex: entry level luxury sedan, SUV, midsize sedan) based on market intelligence to consumers in non-sales environments such as malls, big box retail, office building lobbies, airports, concerts, stadiums and college campuses. Our patented experiential displays and smartphone app enable consumers to compare similar models side by side like never before. Our members can enter these vehicles, feel the seats, smell the leather, compare the shades of red, build a buyer profile complete with likes, dislikes, buying preferences (lease vs. buy), and also test drive the vehicles on-site without the presence of a salesman. GoMoto members gain exclusive access to a streamlined buying experience that includes pre-negotiated pricing with our dealer partners, ultimately avoiding showroom anxiety.
GoMoto Company OverviewAdded: 10/8/13
|Launch Date||September 1, 2013|
GoMoto’s Patented Technology Platform transforms the traditional automotive marketing and advertising model by introducing the industry’s first digital experiential display capable of tracking consumer interactions and measuring ROI in a complete closed loop in real time. The proprietary GoMoto tower, accompanying App and data platform when paired with a vehicle or vehicle collection create the future automobile shopping experience.
The GoMoto tower is gesture controlled, pre-loaded with Facial Recognition Software and capable of tracking how many people engage with your vehicle(s), who they are, how long they dwell, what they like/dislike and most importantly which vehicle they would like to pursue further.
As Pilot Program members, OEMs gain exclusive access to this data through a secure dashboard enabling them to analyze consumer preferences, effectively track advertising ROI, broaden brand awareness, produce premium leads and ultimately generate new vehicle sales in a more strategic and cost effective manner.
GoMoto will be selecting two (2) Domestic and two (2) Import manufacturers to participate in its Pilot Program, officially commencing on September 1st 2013. Each Pilot member gains exclusive access to Ten (10) patented gesture controlled kiosks designed for experiential displays for use by the OEM in the venue of its choice (autoshows, retail placement). The user interface housed on each kiosk will be customized to fit the OEM brand identity and its content will be built to work in conjunction with prevailing advertising or promotional campaigns. The kiosk will communicate with the GoMoto App enabling consumers to unlock the vehicles on display and even test drive on-site in certain venues. Each Pilot OEM will have the ability to customize the data set that is collected throughout the program, and will have access to the data collected by other Pilot OEMs for comparison purposes.
Participants in the GoMoto Pilot Program will also have access to the VertNext Platform and Ad Network powered by Ciright. VertNext is an open Platform as a Service (PaaS) for engaging brands. The VertNext platform enables advertisers and interactive brand building agencies to harness the Power of the CloudTM to use the mobile web, social media, and environmentally relevant content in new DMOs. As a result, consumers will seek out the brands they care about, in turn, increasing sales revenues and profits exponentially.
|Launch Date||June 1, 2013|
GoMoto Showroom revolutionizes the dealer showroom experience. Acting as a virtual product specialist, our patented tower bridges the gap between a dealer’s sales personnel, traditional print collateral, and online vehicle advertising to reach a rapidly evolving consumer base. With half the battle won by the consumer entering the showroom, GoMoto Showroom helps maintain a captive audience, ensures information accuracy, to ultimately increase customer loyalty and improve sales conversion rates.
GoMoto’s 47” motion sensing towers prompt customers to interact independently through the use of gestures to navigate and learn about a dealer’s product lineup. When sales personnel are involved, the towers can be used during walkarounds and demonstrations to help focus a customer on a specific model or vehicle. With up to date and accurate vehicle information, the tower also serves as a powerful staff-training tool for general managers and owners. The tower’s large format display becomes especially essential in situations where inventory is decentralized, providing the ability to immediately call up what’s available beyond the lot without the constraints of tablet size or crowding around a desktop monitor. Equipped with camera sensors and facial recognition, the GoMoto Showroom goes beyond an information resource and turns into a powerful demographic and analytics engine capturing showroom traffic, tower interactions, repeat visits, customer origins, age, ethnicity, gender, interests, expressions, dwell time and even which members of the sales team interacted with specific customers at or around the towers.