|Description||Green consumer Internet company|
Going Green Today is a community-based Internet site that provides its users with products, services & credits that help them go “green”. It does this through a unique personalization engine that guides the user through a 90-day action plan to “green” their life. This allows them savings of both cash & carbon and later the potential to participate on the carbon credit exchanges. Its unique approach tackles the hard problem of behavior change at a personal level. It does this through applying game theory. First, a quiz & action plan generates user engagement with community engagement, friendly competition & game mechanics as subsequent engagement tools.