|Description||Smarter social media advertising|
|Seed, 11/2011 |
|Angel, 12/2011 |
GoChime allows brands to leverage their first-party data to run smarter and more effective social media advertising campaigns. Brands sync their email marketing and CRM services to GoChime to extend those strategies into the social sphere, primarily Facebook.
This approach allows brands to automatically move customers through a specified journey or conversion funnel, reach customers who do not open or otherwise engage in email marketing, and then easily create lookalike audiences of their best customers to find more great customers outside of their own lists.
GoChime customers have used the service to increase the average reach and engagement on their email lists by 3x, decrease their cost to acquire new customers by 30%, and finally reach customers on their mobile devices through GoChime’s cookie-less targeting.
How it worksAdded: 10/17/13