| Website | goadv.com |
| Category | Games, Video and Entertainment |
| Employees | 110 |
| Founded | 7/04 |
| Description | European media company |
| Excite Europe, 10/07 | €2.5M |
| Unattributed, 7/08 | €11.5M |
GoAdv is an independent, pan-European online media company, listed on the Alternext of NYSE Euronext, Paris, and comprises a network of over 120 horizontal and vertical websites which include the Excite Europe group of portals, acquired by GoAdv in 2007, and BetterDeals - a network of vertical subject-specific websites.
Since its acquisition of Excite Europe in October 2007, previously owned by Ask.com, GoAdv has relaunched the portals in the UK, Italy, France, Spain and the Netherlands and added further personalised portal, search and content services to the original offering.
GoAdv’s focus has been to transform the Eruopean sites into entertainment portals with a unique editorial style and content produced by the an in-house editorial team rather than third party content providers, as it had been previously. In September 2008 the Excite Europe network registered 12.7 million unique users.
GoAdv’s BetterDeals network, comprises content-based websites which include comparison tables and engines, promotions and buying guides. GoAdv is active in eight markets; UK, Germany, Netherlands, France, Italy, Spain, Sweden and Poland.
Trackset, which is part of the GoAdv Group, is specialised in research and development of web analytics and a suite of digital marketing management tools:
1) ConversionLab Analyzes returns on investment and monitors a website and all the online Marketing campaigns with one tool.
2) AdManager Improves ad returns on a website and manages multiple advertisers and publishers.
3) BidManager Manages and automatically optimizes all keyword advertising campaigns.
4) VisualPath Improves a website and converts visitors into customers by viewing user behaviour on a website.
| AdManager |
| BetterDeals |
| BidManager |
| ConversionLab |
| Excite Europe |
| VisualPath |
