|Description||Social Ad Tech Platform|
|Seed, 1/2013 |
Daytona Ventures GmbH
Project A Ventures
Glow helps companies run better ad campaigns on Facebook.
The Glow Machine is the leading ad tech platform for creating, improving and understanding Facebook Ad campaigns.
We have been working with the Facebook Ads API since June 2009, helping clients like Starcom, MEC, Omnicom, William Hill and King.com run effective campaigns on Facebook. Our proprietary system, Glow Machine contains many features designed specifically for the Facebook Ads environment.
Specific features include:
Simple drag & drop campaign creation Customise and store audience segments Automatically duplicate and resubmit ads Multiple advertising account management Advanced bid strategies to follow a changing CPC, or find the lowest possible CPC whilst still maintaining click volume 1-click multiple edits Apply bid strategies and ad schedules on a single or range of ads as well as single or multiple campaigns Integrates with your existing tracking solution Interactive analytics brings your campaign data to life Multivariate testing of every element at huge scale
List of services:
Glow Machine platform on a license or managed service Full training, implementation and support Consultancy and Facebook marketing best advice Seminars, white papers, how-to guides and benchmarking/trend analysis