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Acquired byNielsen
Date5/2010

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CategoryGames/Entertainment
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GlanceGuide

GlanceGuide offers a hosted service for web video analytics that captures and analyzes every video event once viewers hit Play. The service helps clients make decisions on how to optimize and better monetize online video content and ad assets. The results are compiled in interactive reports that display everything from viewing time metrics to demographics. Unique to GlanceGuide is the Attentiveness Score, a single number that quantifies the overall quality of a viewer’s experience with videos and ads.

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Sources

  1. Nielsen Acquires Online Video Analytics Company GlanceGuide (techcrunch.com) [edit]
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Last Edited 5/5/10

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