| Website | glammedia.com |
| Category | Web |
| Phone | 650-244-4000 |
| Employees | |
| Founded | 9/03 |
| Codex Media, 7/08 | |
| Monetise , 6/07 |
| Total | $115M |
| Series A, 7/04 Information Capital LLC | $1.1M |
| Series B, 7/05 Accel Partners | $10M |
| Series C, 12/06 Accel Partners Draper Fisher Jurvetson WaldenVC Information Capital LLC DAG Ventures | $18.5M |
| Series D, 2/08 Hubert Burda Media GLG Partners Hercules Technology Growth Capital Accel Partners Draper Fisher Jurvetson WaldenVC Information Capital LLC DAG Ventures | $65M |
| Series D, 2/08 | $20M |
Glam Media is a distributed media network comprised of both Glam-owned-and-operated properties and a publisher network of 450+ lifestyle websites and blogs. Glam Media aims to bring high-quality print content to the online medium, instead of the usual online trend of having print magazine-lite content. The Glam Media network also includes a slew of fashion websites, blogs and magazines.
Founder Samir Arora wants to gear the site’s online advertising towards the female market in the same way that traditional print has. Glam Media is working with publishers, content owners and media companies to reach readers in effective ways.
Glam officially launched in September 2005 at Fashion Week, New York and quickly grew from there. After signing a partnership with AOL in October, Glam created the Glam Network consisting of style websites and blogs later that year. Since then, Glam has partnered with the women’s magazine Cosmopolitan, signed a content syndication deal with the Hearst Corporation, and completed a multi-year advertising deal with Google. With more than 53 million unique monthly visitors, Glam Media, Inc. is clearly proving itself as a leader in the online industry for women’s lifestyle and fashion.
Competitors include Sugar Publishing and iVillage.
| Website | brash.com |
| Launch Date | October 20, 2008 |
Brash, which launched on October 20, 2008, is Glam Media’s men’s network.
More than 25 content sites have joined the Brash.com Network at launch, including: ArtistDirect; DigitalTrends.com; eCoustics.com; InGameNowSeriousWheels.com; Squidoo and MonstersandCritics.com. Content will also be syndicated from Time.com for national news; Rolling Stone for music news and updates; TheCarConnection.com for car reviews and news, SB Nation for sports coverage and CNET for technology information. Launch advertisers like Unilever’s Axe brand deodorant, H&M and HP. Glam says that the aggregated Comscore user numbers from the original content partners is over 10 million/month.
Brash also includes a video channel (Brash TV) with content pulled from multiple partners, as well as what is sure to be a much discussed Brash 100 List and the Brash Hall of Fame 50 - “The Brash Lists include men across the fields of sports, politics, business and entertainment that are game changers.”
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| Website | glammedia.com |
| Stage | Live |
| Launch Date | September 13, 2005 |
| Tags | lifestyle-and-fashion |
Glam Media is a distributed media network focused on women’s lifestyle and fashion, and serves as a more comprehensive and interactive version of such women’s lifestyle magazines as Cosmopolitan and Vogue. The site focuses on popular women’s topics including celebrities, fashion, beauty, and shopping. In fact, shopping is a key part of Glam Media, as users can browse and buy from a wide array of women’s clothing and accessories available directly through many of the sites in Glam’s carefully curated network of publishers. Glam prides itself on offering superior brand engagement and targeting opportunities through display and video advertising, content syndication, advertorials, search and other application services. Glam’s web content is derived from over 450 popular and influential lifestyle Web sites, blogs and magazines, including large media companies as well as indie publishers. This type of content is highly successful in reaching its target audience, as the network gets over 53 million unique visitors a month in the US. Interestingly, Glammedia.com is also pioneering the Beta version of Glamspace, which lets users create their own profiles, invite friends, and browse for stylists, designers, and more.
