|Description||Marketplace for products that give back|
|Seed, 1/2012 ||$235k|
|Seed, 10/2012 ||$135k|
|Seed, 5/2013 |
Given Goods Company is the marketplace for beautiful, high-quality products that give back. By curating thousands of products that all make a tangible social impact, from tote bags and jewelry to home décor, Given Goods is redefining the consumer retail experience.
Brands both established and emerging are feeling massive upward consumer demand for products that create meaningful social impact. Given Goods is already working with 115 brands and offering over 1,200 products and 4,500 SKUs in order to connect mainstream consumers to high-quality products that give back.
Buying social impact products today is the equivalent of buying natural and organic foods 10 years ago—consumers wanted them but they were incredibly difficult to find. Whole Foods changed that. They captured an emerging yet fragmented market to create an enduring movement. Given Goods is driving the next large scale shift in consumer behavior.