|Description||Live music industry statistics service|
Thereâ€™s a fundamental disconnect between event discovery and ticket purchases. In most cases when a person first discovers an interesting new event on an event listing site or on ticketing services thereâ€™s a problem: people arenâ€™t ready to buy tickets before they know if their friends can join them.
Flockified helps (i) people plan stuff, (ii) event and ticketing sites improve the stickiness of their services and (iii) event organizers drive group sales without publicly discounting their prices.
The company, GigsWiz Ltd, was selected as a Red Herring Europe 100 Winner in 2010, a Midem NetLab Finalist in 2011 and among top 5 music 2.0 companies by The Guardian.
|Launch Date||November, 2011|
The ticket purchase funnel is broken.
Flockified sees a disconnect between Event Discovery and the eventual Ticket Purchase as 9 out of 10 ticket purchase decisions involve a group decision making process.
The â€œBuy ticket nowâ€ link is obviously the primary call-to-action. But not having a good secondary call-to-action like â€œPlan this with your friendsâ€ results in huge bounce rates for Event Listing Sites like Eventful, Songkick or Jambase and for ticketing sites like Ticketfly, Eventbrite or Ticketmaster.
In effect consumers exit the purchase funnel upon discovering a new event they want to attend with their friends to send text messages, facebook messages and email messages to figure out whether there is sufficient interest among friends to go to the event. They may or may not come back to make the purchase at the final point of purchase after the group decision.
The industry lacks tools to contact these leads in between the two phases.
The whole purchase funnel needs to be more sticky.
1) consumers make more efficient group decisions on ticket purchases faster with the Flockified app
2) partners (i.e. event listing sites and ticket sites) improve their retention marketing & consumer reach by providing secondary call-to-action buttons and linking the consumers back to partnersâ€™ sites
3) event organizers market their events directly and privately to groups that are already considering attending the event - without having to publicly disocunt the ticket prices.