The GfK Group is one of the largest market research companies in the world. The Group has a staff complement of 10,000+ employees working in 115 operating companies covering more than 100 countries of the world who deliver the knowledge on markets and sectors which our clients need for their decisions. The GfK Group is headquartered in Nuremberg, Germany.
GfK has split its business into three sectors: Custom Research, Retail and Technology and Media.
The Custom Research sector is specialized in operational and strategic marketing issues relating to virtually every industrial sector and market. The source of information for the custom research sector is sub-sets of various populations.
In the Retail and Technology sector, information on retail sales of technical consumer goods is gathered on a continuous basis. The source of information for the Retail and Technology sector is retailers.
The Media sector delivers continuous customized research on reach, intensity and use of TV, radio, print and online media. The source of information for the Media sector is the media.