|Description||Webcam Eye Tracking|
GazeHawk is a Y Combinator-funded company that provides eye tracking services using ordinary webcams. Their community of testers engage in eye-tracking studies from the comfort of home, allowing GazeHawk to offer professional eye tracking studies at a much lower price.
GazeHawk pays a number of participants to view a customer’s page, and tracks those participants’ gazes via webcam. Customers then get heatmaps which show how the users interacted with the site. GazeHawk is the first company to offer eye tracking studies without specialized hardware.