GameGenetics GmbH, founded in 2009 in Berlin, is the leading distributor of free-to-play digital games. The company enables game developers and publishers with media plans and distribution power, to market games more effectively and to speed up their global growth. GameGenetics works closely with leading publishers such as Kabam, Electronic Arts, Supercell and Ubisoft.
The company has a portfolio of 680 high quality browser, client and mobile games available in over 30 languages and developed by more than 220 game developers/publishers. To reach out to relevant target groups, GameGenetics has created an international distribution network comprised of more than 2.500 channel partners such as media cooperations, gaming websites and traffic market places as Facebook, Yahoo! and Google. Through partner integrations and game advertisements, GameGenetics generates more than 65 billion worldwide ad impressions per month, leading to millions of game registrations.
The GameGenetics team, headed by company CEO and founder Alexander Piutti, includes specialists from a dozen nations. The company has already won some key awards, such as the eco award as “the Most Innovative Content Startup of 2010”. For more information please visit www.gamegenetics.com (corporate website), www.popmog.com (consumer portal) or http://partner.popmog.com (affiliate program).
CEO & Founder, GameGenetics Alexander Piutti has more than 15 years of top management experience, focusing on the development and launch of online products. Before creating GameGenetics, Piutti was engaged in different leading internet companies of the GSA region and North America, for example Yahoo! (Head of Search Europe, London), and – as one of first employees in Europe – Overture (today Yahoo Search Marketing) which was later sold to Yahoo for $1.6 Bn. Before diving into the online industry in 1999, Alexander worked as a management consultant for Booz & Company. Alexander holds a diploma in Electrical Engineering (Düsseldorf), as well as an MBA from Wharton (University of Pennsylvania, Philadelphia) with a Major in Entrepreneurship. Clearly, Alexander Piutti is an innovator with passion.