Funpiper

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Funpiper.com is currently getting overhauled and is going to get re-launched very soon. The new portal would have a set of features that would help event owners provide greater value to their sponsors apart from logo impressions while engaging their audiences in one or more innovative ways.

1. In existing scenario, event owners primarily sell logo impressions on various media form to their sponsors. Different forms of sponsorship such as title, principal, associate etc are related with displaying logo impressions in different form of media including but not limited to hoardings, websites, paper ads, magazines, emails and recently SMS. In return, sponsors get associated with the event and enhance their brand awareness among event audiences. However, with logo impressions as primary benefit, sponsors have been finding it difficult to measure some of the following: a. Whether their brand was able to connect with the consumers effectively and, b. Whether there has been a positive impact on their overall business growth based on a series of sponsorship investment made over a period of time.

2. The upcoming launch of funpiper.com is going to benefit both the event owners and sponsors in some of the following manners:

3. Event owners would be able to run custom interactive ad campaigns for their sponsors on their websites as well as partner websites and gather feedbacks, polls, surveys, Q&A data for their sponsors. At the same time, event audiences would get engaged in one or more creative ways by participating in these campaigns and win big prizes in return.
4. Sponsors get a set of reports from event owners on consumer activity as a result of participation with campaigns. These reports could be used by sponsors for measuring & planning their sales & marketing initiatives associated with different products and, have a positive impact on overall business growth.