| Category | Advertising |
| Phone | 1 650-740-9835 |
| Employees | 6 |
Friend2Friend is creating social advertising that works - built on product recommendations and opinions between friends. Its consumer application, ProductPulse, engages users and their friends (across social networks) in an on-going dialog about products. The company gains insight on users’ likes, dislikes and product tastes, enabling superior brand targeting and engagement. Plus, Friend2Friend extends traditional advertising into the social dimension by getting people talking about brand sponsors. Users create the message and it spreads from friend-to-friend—the definition of social advertising. Because the message is personal and targeted by interests and relationships, it’s much more effective than a standard ad (that’s typically relegated to the margins of the page).
| Website | productpulse.com |
| Tags | myspace, facebook |
ProductPulse enables friends to share product recommendations and opinions across the social web. The product aims to make it easy to rate, comment and share opinions on products like fashion, gadgets, video games, food, drink and entertainment. Friends can compare tastes, start a trend with virtually any product, and give gifts or buy product all within the same application. ProductPulse grows and evolves with usage generating a stream of friends’ tastes seen in bulletin posts, news feeds, on profile pages and in notifications. The application also reveals the wisdom of the crowd—most loved, hated, talked about, controversial and trendy.
ProductPulse is currently available on Facebook and MySpace (where it was recently selected as an “Editor’s Pick”).
