|Seed, 1/2010 |
|Series A, 3/2013 |
Bertelsmann Digital Media Investments
Food52 is a crowdsourced cooking project that consists of a recipe sharing website, recipe contest, and (eventually) a cookbook to be published by HarperStudio. The project was created by Amanda Hesser and Merrill Stubbs.
|Launch Date||August 1, 2013|
Provisions is an online marketplace where Food52 visitors will be able to browse through and purchase a variety of products, organized into themed collections.
Food52′s Provisions is centered around blurring the lines between content and commerce–the store is not a standalone website under a separate domain, but lives right underneath the main Food52.com roof. In addition, when users are browsing through the products for sale, beneath each item they’ll see photos and links to related materials elsewhere on Food52, including articles, how-to’s, and recipes.