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General Information

Offices

People

Co-Founder & CEO
Co-Founder & Editor-in-chief
Co-founder of the Tournament of Cookbooks
Vice President of Technology
Director, Ad Sales
Head of Business Development/E-Commerce
Head Recipe Tester
Chief Auxiliary Assistant
Investor

Funding

TOTAL $2.75M
FUNDING TOTAL $2.75M
Seed, 1/2010
Joanne Wilson
$750k
Series A, 3/2013
Bertelsmann Digital Media Investments
Vocap Ventures
Zelkova Ventures
Lerer Ventures
Joanne Wilson
$2M

Tags

Food52

Food52 is a crowdsourced cooking project that consists of a recipe sharing website, recipe contest, and (eventually) a cookbook to be published by HarperStudio. The project was created by Amanda Hesser and Merrill Stubbs.

Recent Milestones

Videos

Screenshots

Food52 screenshot
Above: Home Page
Uploaded: 11/21/12

Products

Provisions

Websitefood52.com/provisions
StageLive
Launch DateAugust 1, 2013

Provisions is an online marketplace where Food52 visitors will be able to browse through and purchase a variety of products, organized into themed collections.

Food52′s Provisions is centered around blurring the lines between content and commerce–the store is not a standalone website under a separate domain, but lives right underneath the main Food52.com roof. In addition, when users are browsing through the products for sale, beneath each item they’ll see photos and links to related materials elsewhere on Food52, including articles, how-to’s, and recipes.

Food52 screenshot
Above: Provisions Screenshot -- #1
Uploaded: 8/6/13

Sources

  1. Citation Needed [add]
  2. Cooking site Food52 raises $2M to expand publishing, mobile and shopping initiatives (paidcontent.org) [edit]
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Last Edited 4/12/14

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