|Category||Games, Video and Entertainment|
|Description||Music video commissioning platform|
FluidRiver is a music video commissioning platform which acts as a hub for the music and video communities.
The website provides 2 services: a professional service to labels and signed artists, and a free service for amateurs musicians and videomakers. Registration is free, both for video directors and artists. Directors advertise their showreels while artists advertise their music tracks (streaming).
Using the professional service, labels and artists can find the best music video director for a given budget, by issuing a call for proposals and getting back professional, artistical propositions from professional directors (statement of intent, scenario, references, etc.). 3 types of services are provided, from a direct, no-intermediary service to a premium service with full assistance. Professional directors are selected based on their showreel and past references.
Using the amateur service, artists advertise their music in search of an amateur videomaker that will accept to create a free music video, in exchange for visibility and promotion from the band. Videomakers can thus choose to help (or not) a band they like by contributing in the form of video, while building up a showreel legally, with the band’s consent and blessing. To ease collaboration and distribution of the music video, a free mutual agreement IP contract is agreed electronically by both parties once the video is finalized, which clears any IP issues.