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General Information


San Francisco, USA
222 Sutter St., 8th Floor
San Francisco, CA, 94108
New York, USA
625 Broadway, 3rd Floor
New York, NY, 10012


Chief Executive Officer
Chief Operating Officer
Chief Technology Officer
President, Software Group
Chief Experience Officer


8thBridge, 4/2014


Venture Round, 2/2012
Goldman Sachs



Fluid Inc., the digital shopping innovator, designs and builds digital shopping experiences that brings brands to life, making the shopping experience fun, vivid, intuitive and social. In addition to design and development services, Fluid’s offering includes the Fluid Retail interactive merchandising suite which enables engaging customer experiences that drive conversion, customer satisfaction, and brand loyalty. Fluid’s customers range from mass-market retailers to luxury goods manufacturers, and include top brands such as: Sears, Benefit Cosmetics, Elie Tahari,, Nine West, Reebok, The North Face, and Vans. For more information, visit, and follow us on Twitter @Fluid or Facebook FluidInc.

Recent Milestones

  • Handshake
    Fluid acquired 8thBridge. (4/7/14)
    Posted 4/7/14 at 8:05pm via
  • Check
    Fluid — Barry Judge Joins Fluid Board of Directors (3/18/13)
    Posted 3/18/13 at 9:40am via
  • Dollar
    Fluid received $24M in Venture Round funding. (2/21/12)
    Posted 2/21/12 at 3:19am via
  • Check
    Fluid added Neil Patil as President, Software Group. (1/1/12)
    Posted 7/12/13 at 1:17pm
  • Check
    Fluid — Fluid Configure Offers Retailers Scalable, Fast-to-market, and Easily Manageable Product Customization in New Version of Fluid Configure (11/16/11)
    Posted 12/1/11 at 1:01pm via
  • Check
    Fluid — Fast Fashion Retailer Charlotte Russe Selects Fluid to Redesign Web and Mobile Sites (11/1/11)
    Posted 12/1/11 at 12:52pm via
  • Check
    Fluid — Fluid Helps Retailers Deliver the Right Presentation for the Right Device (10/1/11)
    Posted 12/1/11 at 12:48pm via
  • Check
    Fluid — Fluid Teams With to Formulate Next-generation of Social Shopping (10/1/11)
    Posted 12/1/11 at 12:51pm via
  • Check
    Fluid — Elie Tahari Turns To Fluid for Branded Interactive Ecommerce Website (9/1/11)
    Posted 12/1/11 at 12:45pm via
  • Check
    Fluid — Fluid Transforms Into A Bold Shopping Destination (9/1/11)
    Posted 12/1/11 at 12:49pm via
  • Check
    Fluid — Benefit Cosmetics Partners With Fluid to create a playful online makeup experience (9/1/11)
    Posted 12/1/11 at 12:47pm via
  • Check
    Fluid added Cody Lindley as Lead Client-side Engineer (UI Engineer). (1/1/07)
    Posted 6/2/13 at 1:20pm
  • Check
    Fluid added Jamie Divine as Visual Designer. (11/1/05)
    Posted 5/16/12 at 7:01pm
  • Check
    Fluid added Ameet Mehta as Director of Engineering Services / Senior Flash Engineer. (1/1/05)
    Posted 5/1/13 at 11:16pm
  • Check
    Fluid added Kent Deverell as Chief Executive Officer.
    Posted 2/21/12 at 3:11am
  • Check
    Fluid added Mark Belanger as Chief Technology Officer.
    Posted 2/21/12 at 3:11am



Fluid screenshot
Above: Fluid
Uploaded: 2/21/12


  1. 8THBRIDGE + FLUID ( [edit]
  2. Fluid Raises $24M From Goldman Sachs Funds ( [edit]
  3. Fluid Website ( [edit]
    Fluid Website ( [edit]
    Fluid Website ( [edit]
    Fluid Website ( [edit]
    Fluid Website ( [edit]
    Fluid Website ( [edit]
    Fluid Website ( [edit]
    Barry Judge Joins Fluid Board of Directors ( [edit]
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Last Edited 4/7/14

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