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General Information


Head Office
12-18 Hoxton Street
London, N1 6NG, GBR


Co-founder and Head of Business Development
Social Media Manager
Implementation Manager
Head of Partner Relations
Software Engineer
Senior Developer
Head of Web Development
Show All People


TOTAL $2.75M
Seed, 4/2011
Angel, 5/2011
Angel, 1/2012


Flubit Limited

Imagine you’re standing at a checkout, holding what you want in your hand.

Someone offers you a discount. You take it - right?

That’s what Flubit does: creates better offers for people on things they’ve decided to buy.

Flubit is a new, demand-driven marketplace that turns online shopping upside down. We’ve created a platform for users to demand the exact products they need and want, and we create a unique offer just for them through our nation-wide registry of retailers.

We believe in consumer emancipation. We don’t believe in stuffing inboxes with offer after offer for products people don’t want - we believe in creating real offers for things they’ve already decided to buy.

We also don’t believe in crushing retailers with 50 or 80 per cent commissions.

By abandoning the traditional commission-based model and replacing it with a 21st-Century approach, Flubit delivers real online sales to retailers and real offers to online shoppers at the same time.

We let our users voice their demands, and turn those demands into sales for our retailers.

Launched by Bertie Stephens and Adel Louertatani in April 2011 as the world’s first true demand-driven marketplace, is set to re-launch in September 2012.

With offices just off Hoxton Square in London, Flubit is backed by a group of private investors including Patrick Perez, former CEO & Chairman of Neuron Data/Blaze Software and Erik Fullstrom as an advisor and seasoned technology start-up investor.

Recent Milestones



Shopping Online? Before you buy it, Flubit.

Added: 8/25/12


Flubit Limited screenshot
Above: Flubit Buy Bar ®
Uploaded: 8/23/12


  1. Citation Needed [add]
  2. Flubit: The $5k side-project that became a $4m startup ( [edit]
  3. [edit]
  4. Flubit gets 10,000 offers out in first six weeks ( [edit]
    Flubit Wins London Web Summit For Its ‘Potential Over The Next 24 Months’ ( [edit]
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Last Edited 8/29/13

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