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General Information


San Francisco, USA
706 Mission Street
Fifth Floor
San Francisco, CA, 94103


President of Product and Technology, Co-founder
SVP of Business Operations
VP, Product Design
VP, Engineering
SVP, Sales and Business Development
VP, Product Strategy & Analytics
VP, Product & Marketing
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Private Equity, 4/2013
Hummer Winblad Venture Partners
Series D, 6/2013
Iris Capital
Series C, 3/2014
General Catalyst Partners
Sequoia Capital
Hummer Winblad Venture Partners



Flite is an online advertising technology company based in San Francisco, CA. The platform allows brands, agencies and publishers to create ads that are as dynamic as the Web.

To date, the start-up has raised $27 million in funding from venture capitalists including Sequoia Capital, General Catalyst Partners, and Hummer Winblad Venture Partners. The company is headed by CEO Will Price and co-founder Giles Goodwin.

Flite delivers ad innovation at scale to the world’s top publishers and brands. Marketers use the self-service Flite Platform to reduce the complexity and cost of delivering differentiated ad products that engage their audiences. The Flite Platform serves, updates, and measures advertising in real-time and integrates web applications directly into online ad units fueling digital advertising innovation at scale. Flite enables marketers to be agile, and respond immediately to real-time performance metrics and daily events by updating their paid media creatives with relevant content and functionality.

Based in San Francisco with offices in New York City and Chicago, Flite is backed by Sequoia Capital, General Catalyst Venture Partners, Hummer Winblad Venture Partners, NCD Investors, Harrison Metal, and Condé Nast. For more information, please visit

Recent Milestones

  • Dollar
    Flite received $23M in Series C funding. (3/18/14)
    Posted 3/9/11 at 5:30am via
  • Dollar
    Flite received $9M in Series D funding. (6/12/13)
    Posted 6/12/13 at 7:16pm via
  • Dollar
    Flite received $15M in Private Equity funding. (4/1/13)
    Posted 10/23/13 at 1:14am
  • Check
    Flite added Will Price as CEO. (3/1/08)
    Posted 8/1/11 at 3:53pm
  • Check
    Flite added Giles Goodwin as President of Product and Technology, Co-founder. (1/1/06)
    Posted 8/3/11 at 3:21pm
  • Check
    Flite added Tim Krozek as SVP, Sales and Business Development.
    Posted 9/4/12 at 12:35pm
  • Check
    Flite added Toshinari Kureha as VP, Engineering.
    Posted 9/4/12 at 12:35pm
  • Check
    Flite added Steve Klopf as SVP of Business Operations.
    Posted 9/4/12 at 12:30pm
  • Check
    Flite added George Penston as VP, Product Design.
    Posted 9/4/12 at 12:35pm
  • Check
    Flite added John Lowell as VP, Product Strategy & Analytics.
    Posted 9/4/12 at 12:35pm
  • Check
    Flite added Chris Krueger as VP, Finance.
    Posted 9/4/12 at 12:35pm
  • Check
    Flite added Brittany Ceres as Director, HR & Strategic Culture.
    Posted 9/4/12 at 12:35pm
  • Check
    Flite added Ali Diab as Board Member.
    Posted 9/4/12 at 12:37pm



Flite video from

Added: 9/16/12


Flite screenshot
Above: Flite
Uploaded: 3/9/11
Flite screenshot
Above: Ad Studio
Uploaded: 9/14/12
Flite screenshot
Above: Homepage
Uploaded: 9/14/12


  1. VC Funding: Q2 2013 source [edit]
  2. Flite Raises $9M From Iris Capital, Inks Deal With Publicis Groupe's VivaKi ( [edit]
  3. SED D/A ( [edit]
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Last Edited 4/14/14

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