|Description||Digital Fitness Platform|
|Series A, 6/2013 |
|Debt, 12/2012 |
FitStar is on a mission to inspire people to live healthier lives by creating innovative health and fitness apps.
The idea is that a great personal training experience on the iPad should start at a customized level that is comfortable for everyone from a total n00b to someone who regularly works out almost every day of the week. From there, it should be able to help people level up or keep up with a regular workout routine even when they’re traveling. Unlike DVDs and videos, which are passive, the iPad can respond to a person’s changes in their workout habits. It can send reminders or offer custom combinations of exercises to meet their goals.
When you sign up for Fitstar, it asks you a lot of basic information about your height, weight and age. Then it also asks you about your fitness level and whether you think a good workout is 30 minutes or an hour or longer. It then sends you through a basic workout test that’s about 10 minutes long with wall squats, elbow planks and push-ups.