|Phone||0845 528 0570|
|Description||Virtual Fitting Room|
|Seed, 9/10 |
Estonian Development Fund
|Series A, 4/13 |
Conor Venture Partners
Fits.me develops virtual fitting room solutions for online clothing retailers.
The subjective nature of “fit” as it applies to clothing and fashion has inhibited online apparel sales for years – in 2012 the overall proportion of garment sales from online channels was still only 14-15%. The essential problem is the inability of shoppers to try on clothes to check the fit before they choose their size. According to Mintel, widespread inconsistencies in sizing between different brands and retailers make online clothes shopping a challenge for six in ten shoppers.
Fits.me’s virtual fitting room solutions helps boost the profitability of online clothing retailers by enabling them to overcome the online fit problem, increasing conversions and reducing garment returns.
On the site of a partner retailer, Fits.me will display for the online shopper the photograph from its database that shows exactly how the garment they’re looking at will look on their body size and shape, simply by asking them for just a few basic measurements. The shopper may also see instantly how other sizes will fit them, enabling them to choose the size that fits them the way they like it.
Data from online clothing retailers using Fits.me shows an improvement in conversion rates of up to 62% compared to shoppers using a traditional size chart and a reduction in returns for reasons of fit of up to 77%.
Fit Advisor is a size recommendation solution for online clothing retailers.
It is a less visual edition of the Fits.me Virtual Fitting Room, but with a straightforward upgrade path between them. Fit Advisor does not enable a shopper to see a photograph showing exactly how an item will fit, but he or she can see at a glance the effect on fit of choosing a larger or smaller size, thanks to intuitive graphical indicators.
In addition to basic measurement information, Fit Advisor takes into account the selections of hundreds of thousands of anonymous shoppers who have used a Fits.me Virtual Fitting Room to indicate fit preferences for their body size and shape.
These analytical data are unique to Fits.me; they are combined with real garment measurements specific to the retailer or brand deploying Fit Advisor to ensure the highest possible degree of accuracy.
|Launch Date||May 1, 2011|
|Tags||online-fitting-room, virtual-fitting-room, online-sizing, online-fitting, virtual-fitting|
The Fits.me Virtual Fitting Room provides a photographic solution to the problem of fit in the online apparel retail environment.
It eliminates the guesswork typically needed by a shopper about whether a particular garment size meets their individual sense of fit. Such reassurance of fit has the dual effects of increasing online conversion rates and reducing garment return rates.
To create an image database of garments, male or female robotic mannequins - able to change both size and shape - are dressed in representative items from the retailer’s range, in each available size. Each permutation of garment/size is then photographed while the robotic mannequin morphs through thousands of body shapes. The output of this process is a comprehensive image database. For each image, the precise dimensions of the mannequin are known.
On a retailer’s site, Fits.me selects from its database and displays the photograph from the database that shows exactly how the garment the shopper is looking at will fit their body size and shape, simply by asking that shopper for a few common measurements.
A shopper may also choose to see how different sizes will look on them, before choosing the size that fits them the way they prefer it.
The fitting room will also explicitly alert a shopper to where the fit of the chosen garment may be wrong – for example, in arm length, or collar size.
Case studies published by the company show online conversion rates up to 62% higher than they were pre-Fits.me Virtual Fitting Room, and garment returns for reasons of fit slashed by up to 77%.
A functional online demonstration exists at demo.fits.me.