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Fitbit

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Fitbit inspires people to exercise more, eat better and live healthier lifestyles.

The company is developing an ultra-compact wireless wearable sensor, called the Fitbit Tracker, that automatically tracks data about a person’s activities, such as calories burned, sleep quality, steps and distance.

The Fitbit Tracker collects activity data automatically while it is worn by the user all day. The collected data is wirelessly uploaded to a website where the wearer can see their data and track their progress toward personal goals. The website provides a motivational interface where users can share their progress, compare themselves against similar people and work toward virtual goals with their friends, family and co-workers. At the website, users can also manually log nutrition, weight and other health information in order to gain a complete picture of their health.

Fitbit makes it easy to achieve a healthy lifestyle by automating the collection of health data and providing a motivating and entertaining user interface.

Recent Milestones

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  Fitbit received $30M in Private Equity funding. (3/4/13)
  Posted 3/6/13 at 3:34am via techcrunch.com
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  Fitbit received $12M in Series C funding. (1/24/12)
  Posted 1/24/12 at 5:02am via techcrunch.com
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  Fitbit added Mark Silverio as Vice President, Sales - North America. (11/1/11)
  Posted 1/2/12 at 8:13am
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  Fitbit received $9M in Series B funding. (9/10/10)
  Posted 9/10/10 at 7:46pm via techcrunch.com
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  Fitbit added Tim Roberts as VP, Interactive. (9/1/10)
  Posted 4/11/11 at 2:15pm
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  Fitbit received $2M in Series A funding. (10/10/08)
  Posted 10/10/08 at 9:55am via techcrunch.com
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  Fitbit added Jon Callaghan as Board Member. (9/1/08)
  Posted 8/30/10 at 9:08am
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  Fitbit added Meena Srinivasan as VP, Finance & HR.
  Posted 4/11/11 at 2:15pm
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  Fitbit added Eric Friedman as CTO.
  Posted 8/24/08 at 6:16pm
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  Fitbit added James Park as CEO.
  Posted 8/24/08 at 6:16pm
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  Fitbit added Woody Scal as Chief Revenue Officer.
  Posted 4/14/11 at 8:22pm
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  Fitbit added Hans Hartmann as COO.
  Posted 4/14/11 at 8:22pm
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  Fitbit added Seth Sternberg as Angel Investor.
  Posted 4/29/12 at 7:06pm
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  Fitbit added Brad Feld as Board Member.
  Posted 6/13/12 at 12:15pm

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Sources

1. Fitbit Raises Healthy $2 Million From True Ventures And SoftTech VC (techcrunch.com) [edit]
2. Fitness Tracker Fitbit Gains Another $8 Million (techcrunch.com) [edit]
3. Fitness Tracker Fitbit Raises $12M To Market New Wi-Fi Enabled Smart Scale, Aria (techcrunch.com) [edit]
4. Fitness And Health Tracker Fitbit Is Raising $30M At A $300M-Plus Valuation (techcrunch.com) [edit]