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General Information

Websitefirst30days.com
Blogfirst30days.com/b...
Twitter@clickariane
CategoryAdvertising
Phone(502) 410-4205
Employees17
Founded2/2008

Offices

Louisville, USA
1760 Frankfort Avenue
Louisville, KY, 40206
USA

People

Funding

TOTAL $5M
FUNDING TOTAL $5M
Seed, 2007
Richard Parsons
Series A, 2/2007
New York City Investment Fund
Hearst Ventures
Richard Parsons
$5M

Tags

First30Days

First30days is self-help site designed to take people through the first 30 days (and beyond) of major life changes, such as the first 30 days of finding your dream job, starting a new business, buying a home, being pregnant, or getting a divorce.

The site plans to make money with ads and sponsorships targeted at each life change—stroller ads for people looking at how to deal with pregnancy or being a new parent pages, banking ads for people contemplating starting a new business.

Before founding First 30 Days, Ariane de Bonvoisin worked as a corporate strategist/VC at Bertelsmann, Sony, and Time Warner. At Time Warner, she worked directly for former CEO Dick Parsons, who personally put up the seed money for First30days.

Recent Milestones

Videos

Above:

This video was originally posted on Beet.TV

Added: 8/25/08

Screenshots

Products

Everyday Change Facebook Application

Due out in March 2008, First30Days will introduce a Facebook application where you can select which types of changes you are going through, get tips sent to your Facebook feed, and post a bar chart that shows how many people on Facebook (who have loaded the app) are going through breakups, starting a job, or going through some other change.

First 30 Days Life Changes

Visitors are encouraged to sign up to get a daily e-mail with a different tip about the particular change they are going through. Each life change has its own section on the site, with Top 5 Things to Do, expert interviews, daily news and blog posts from across the Web on that topic, a daily tip, community Q&A, shared wisdom from readers, and links to relevant books, websites, magazines, movies, music, and more experts. There is also a weekly podcast called Change Nation that features interviews with celebrities about how they deal with change.

First30Days screenshot
Above: Screenshot
Uploaded: 2/11/08

Traffic Analytics

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First30days

Sources

  1. techcrunch.com [edit]
  2. Self-Help Site First30Days.com Launches With $5 Million from Hearst and Dick Parsons (techcrunch.com) [edit]
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Last Edited 12/10/13

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