|Seed, 2007 |
|Series A, 2/2007 |
New York City Investment Fund
First30days is self-help site designed to take people through the first 30 days (and beyond) of major life changes, such as the first 30 days of finding your dream job, starting a new business, buying a home, being pregnant, or getting a divorce.
The site plans to make money with ads and sponsorships targeted at each life change—stroller ads for people looking at how to deal with pregnancy or being a new parent pages, banking ads for people contemplating starting a new business.
Before founding First 30 Days, Ariane de Bonvoisin worked as a corporate strategist/VC at Bertelsmann, Sony, and Time Warner. At Time Warner, she worked directly for former CEO Dick Parsons, who personally put up the seed money for First30days.
This video was originally posted on Beet.TVAdded: 8/25/08
Due out in March 2008, First30Days will introduce a Facebook application where you can select which types of changes you are going through, get tips sent to your Facebook feed, and post a bar chart that shows how many people on Facebook (who have loaded the app) are going through breakups, starting a job, or going through some other change.
Visitors are encouraged to sign up to get a daily e-mail with a different tip about the particular change they are going through. Each life change has its own section on the site, with Top 5 Things to Do, expert interviews, daily news and blog posts from across the Web on that topic, a daily tip, community Q&A, shared wisdom from readers, and links to relevant books, websites, magazines, movies, music, and more experts. There is also a weekly podcast called Change Nation that features interviews with celebrities about how they deal with change.