|Series B, 5/11 ||$3.6M|
First Insight offers the only product testing platform that delivers guidance gained from customers who â€œshow they knowâ€ what should be in your store. We help retailers successfully introduce on-trend short lifecycle merchandise, sell more new items consumers want at full price, and engage customers in innovation.
Our complete SaaS platform empowers your merchants, customers, and store associates to take the guesswork out of design, selection, order quantity, and location decisions. We help merchandise planning and product design tap into associates and consumersâ€™ private knowledge through multiple marketing and social network channels. First Insight customers include three of the top seven broadlines retailers.