|Description||Video Advertising Platform|
Firefly Video is an online video advertising platform designed to augment and complement traditional television and online pre-roll advertising. The Firefly Video platform delivers a compelling package to advertisers, combining the emotion and impact of TV with the fine-grained targeting, rich audience insights, and interactivity of online display advertising. The platform enables advertisers to reach their most desirable prospects when they are online, at substantial scale within a brand-safe environment that reaches a worldwide audience of 220 million web users, and owing to its cost per engagement model, with little or no media waste.
Firefly Video is a wholly owned subsidiary of Exponential Interactive, Inc., a technology-enabled media services company.
This video was originally posted on Beet.TVAdded: 6/11/10