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General Information
DescriptionEntertainment Personalized


Warsaw, POL
Stryjenskich 19/50
Warsaw, 02-791, POL


Advisor, Investor
Tech Lead
Product Manager


TOTAL $767k
Seed, 9/2010
European Union
Seed, 7/2011
Seed, 7/2011
Seed, 7/2013
Efe Cakarel
Mark de Quervain
hardGamma Ventures




Filmaster provides Netflix-like personalization and analytics solutions for the entertainment industry. We help cinema exhibitors and TV providers rapidly capture and analyse user preferences in order to deliver a comprehensive picture of the audience and drive incremental admissions / viewership.

Benefits for cinemas, VOD providers and television networks:

  • Track and profile all types of customers.
  • Increase and improve customer engagement by creating new points of touch.
  • Optimize planning and programming through better intelligence of demand.
  • Personalize content, communication and pricing to drive consumers’ intent to buy.
  • Drive profitable incremental admissions / viewership.

Benefits for film and television producers:

  • Optimize casting and production staff by analysing historical performance.
  • Optimize film marketing by finding the audience for your content.

Business website: Consumer website:

Filmaster founders:

  • Borys Musielak, Founder & CEO Co-founded, a major Polish startup hub. Named one of 50 most creative Polish entrepreneurs by BRIEF in 2012.
  • Paweł Czerski, Co-founder, Product guy Specialized in HCI, UCD, UX. Organized Front-Trends and Falsy Values conferences. Managed front-end team at F. Hoffmann-La Roche Ltd.
  • Jakub Tlałka Co-founder, Tech lead Responsible for the R&D of the recommendation engine. Studied Math and Computer Science at University of Warsaw. Awarded in multiple math and algorithmic contests. Worked in Googleplex.
  • Mark de Quervain, Co-founder & Chairman Mark joined after stress testing Filmaster while heading Sales & Marketing at Vue Entertainment (, turning from a happy customer to a co-founder and investor.


  • Used in production by UK cinema exhibitors: Reel Cinemas and Empire Cinemas, German TV network and Samsung Poland
  • Named one of world’s top 10 TV disrupting startups in 2012 during Cannes’ MIPCube conference (part of MIPTV).
  • Partners with Raindance Film Festival in London (official mobile app) and 10+ other European film festivals.
  • Other partners include Samsung (SmartHUB app), Facebook (World Hack event) and Philips (smart TV integration).
  • Press coverage includes articles in Mashable, NY Times, Venture Beat, The Next Web, TIME & TechCrunch.

Recent Milestones

  • Dollar
    Filmaster received $104k in Seed funding. (7/1/13)
    Posted 11/18/13 at 1:34am
  • Check
    Filmaster — Filmaster became an official partner of Facebook Hack Day events. Filmaster provides the movie recommendation API to the developers who create apps based on Filmaster and Facebook platforms. (9/28/12)
    Posted 10/14/12 at 2:35am via
  • Dollar
    Filmaster received $273k (€191k) in Seed funding. (7/6/11)
    Posted 10/26/10 at 1:53pm via
  • Dollar
    Filmaster received $250k in Seed funding. (7/6/11)
    Posted 12/25/13 at 11:47pm
  • Check
    Filmaster — Filmaster for iPhone launched during SXSW Interactive. (3/14/11)
    Posted 3/17/11 at 4:21pm via
  • Check
    Filmaster added Krzysztof "Chris" Kowalczyk as Advisor, Investor. (3/4/11)
    Posted 3/23/11 at 10:24pm
  • Check
    Filmaster added Jakub Tlałka as Tech Lead. (9/1/10)
    Posted 7/10/11 at 2:05pm
  • Dollar
    Filmaster received $140k in Seed funding. (9/1/10)
    Posted 11/18/13 at 1:36am
  • Check
    Filmaster added Paweł Czerski as Product Manager. (9/1/10)
    Posted 7/10/11 at 9:27pm
  • Check
    Filmaster added Borys Musielak as CEO. (9/1/10)
    Posted 4/13/13 at 3:23am
  • Check
    Filmaster added Mark de Quervain as Founder.
    Posted 11/18/13 at 12:50am



Filmaster: Social & Personal TV

Added: 11/18/13

Filmaster Cartoon Ad

Added: 7/19/13


Filmaster screenshot
Uploaded: 10/28/10
Filmaster screenshot Filmaster screenshot Filmaster screenshot
Filmaster screenshot Filmaster screenshot Filmaster screenshot
Filmaster screenshot Filmaster screenshot Filmaster screenshot
Filmaster screenshot


  1. Citation Needed [add]
  2. HackFwd invests $250k USD in Filmaster ( [edit]
  3. Citation Needed [add]
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  5. Filmaster App Makes Moviegoing More Social ( [edit]
    Filmaster joins forces with Facebook for Developer World HACK 2012 in Warsaw ( [edit]
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Last Edited 4/10/14

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