Federated Media

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Federated Media (FM) is an advertisement serving company that works with many of the top blogs on the web. It acts as a middle man that connects medium sized websites/companies with large and small advertisers. FM is essentially an ad aggregator for companies that are too small to have direct relationships with big advertisers yet big enough to demand higher rates than available on services such as Google’s Adsense. It can distribute ads to numerous blogs helping advertisers and ad publishers avoid an overwhelming amount of business relationships.

FM does banner as well as text advertising on a CPM (cost per impression) basis. Pricing varies per blog property and can reach upwards of $30 per thousand impressions.

Polular blogs using FM include TechCrunch, boingboing, Digg, Ars Technica, GigaOm and others.

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Federated Media

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Sources

1. Citation Needed [add]
2. FM Publishing Raises Series A Round (techcrunch.com) [edit]
3. Federated Media Raises $4.5M In Series B (thealarmclock.com) [edit]
4. Rumor: Ad network Federated Media raises $50M from Oak Hill Capital Partners, at $200M valuation (venturebeat.com) [edit]